Many B2B companies are continually searching for new ways to become more customer-centric in today’s competitive world. In fact, a recent study from Deloitte and Touche revealed that customer-centric companies are up to 60% more profitable than competitors. However, developing a genuinely customer-centric culture is a bit challenging and requires building a comprehensive lead generation and digital marketing strategy with buy-in […]
An accurate contact list becomes an essential component in effective sales cycles. Without an accurate list of prospects, the entire sales and marketing teams’ effort becomes inefficient and cumbersome. Referrals, directories, trade shows, and cold calling are some of the common methods used to develop an accurate prospect list. However, with the near obsession with […]
Data integrity becomes increasingly essential as more B2B companies use data-driven techniques to generate revenue and improve operational efficiencies. The inability to trust the data gathered from various sources can sabotage a company’s efforts to fulfill critical business objectives. In fact, incorrect, duplicate, or outdated data will never support optimum marketing decisions. According to a […]
Social media has now become the most critical part of any digital marketing campaign. Most people spend several hours on various social media platforms, connecting with friends and looking for valuable information. According to a recent study from Statista, over 4.4 billion people will be using various social media by 2025. The popularity of social media and its […]
In today’s digital world, business-to-business (B2B) lead generation becomes a lot harder than business-to-consumer (B2C). With social media platforms constantly evolving, using the same content and strategies will begin to fall short. Since the world of digital marketing is also changing, companies have to learn how to keep up with these changes. If they don’t, […]
Many successful companies depend on growing their customer base to generate profits in today’s competitive world. One practical way to accomplish this goal is to make sure that they receive a regular stream of sales leads. For B2B sales and marketing teams, one of their most important tasks is to be able to generate high-quality […]
Outsourcing back-office support services have become a reliable and trustworthy support for various industries across the globe. Every industry needs strong backup support to achieve better management and smooth functionalities with complete control over the process. It also helps in cutting down the undue mental pressure on clerical staff. However, many companies overlook the need […]
Leads are the fuel of growth for any business-to-business company. It’s a pretty handy analogy because like cars, no matter how expensive it is, without fuel it’s going anywhere. Once topped up, the most efficient B2B companies will go further on less, and the ones with the best engines will get to their destinations faster. […]
In the B2B world, the advantage of outsourcing specific responsibilities and tasks are not an optimization tactic – they are a necessity. Outsourcing is the perfect way to help your business as it progresses through its various growth stages. In fact, may companies outsource some of the work they do. In order to achieve a […]
With a myriad of B2B lead generation services, strategies, and tactics available on the internet, many B2B marketers are having a hard time finding the right solution for their lead generation problems. According to a recent study conducted by Authority Website Income, The study concluded that most companies are willing to spend more money on B2B lead generation […]