According to a study done by the Altera Group, 97% of marketers believed that they had a higher ROI from account-based marketing than other marketing campaigns. In a recent study from AI Multiple, it’s been estimated that 96% of organizations and companies consider ABM campaigns as the key driver to increase revenue in B2B sales. These studies really show […]
It’s no secret that companies must have a steady pipeline of new sales leads to survive and prosper in these challenging times. For instance, B2B businesses need customized lead generation strategies to reach their target audiences at various points of their customer journey and eventually nurture them into becoming highly qualified leads. We all know […]
B2B Video Marketing – Videos have become an effective and convenient way to demonstrate what your business has to offer to potential customers. According to a study by HubSpot, A massive 85% of companies use video as a marketing tool, which is a no-brainer considering that every year, mobile video consumption rises by 100%. On the other […]
ABM Content syndication is starting to create a buzz in the world of account-based marketing (ABM). Once commonly an under performing channel, content syndication now plays an essential role in most ABM campaigns. In fact, content syndication beats other marketing initiatives by 85%, according to ITSMA research. For businesses who want to grow their sales pipeline, […]
Live chat is commonly used to support sales or customer service activities. It can help businesses communicate directly with their prospective clients in real-time. But did you know that it can also be used as a powerful B2B lead generation strategy? Live chat offers a direct line of communication to visitors. When people visit your website, it […]
The Great Resignation of 2021 is the trending shift of the US labor force to “work from home” or remote jobs as shown in the growing movement that has led people to quit their jobs and explore other opportunities. This outlook seems to pose greater challenges to businesses already having a hard time enticing their […]
Whether you’re a B2B firm generating leads through social media or a B2C eCommerce site generating sales through your website, an effective lead generation strategy expands your opportunities for revenue growth. B2B Lead Generation Strategy: A Quick Guide A lead generation strategy is an approach for converting prospects into customers. In the B2B world, where […]
Outsourcing Back Office Support – In any business or company is it always the sales team who gets the credit for the growth of their business. It’s because they are the ones who interact with customers and generate leads and sales. But to maintain their peak performance, they need a support team. Sales teams wouldn’t be […]
Back Office Support – Did you know that the heart of your business relies on your back office? Though these functions don’t relate to your core business model, back-office tasks play a vital role in overall business operations. Back office comes from the original layout of a traditional business where the “front office” handles revenue-generating activities […]
A great back office support Services can make or break your business, and with back-office functions often driving 50% or more of total operations, back-office support doesn’t usually become an obvious problem until a business starts to get larger.As businesses grow in size, managing business processes that are critical to everyday operation becomes an increasingly expensive […]