Artificial Intelligence is already transforming the digital marketing industry in the post-pandemic world. In fact, AI technologies can help businesses optimize and speed up their various marketing tasks, improve customer experiences and drive conversions. However, B2B marketing support companies are still scaling their use of AI technologies to align with their sales and marketing strategies. A Gartner survey revealed that only 17% of companies around the world are using AI technologies broadly across their marketing function.
Using AI technologies in your B2B marketing support plan is essential to keep up in today’s ever-changing online world. There are two practical ways businesses can use AI to improve their digital marketing. First, marketers can use AI to forecast demand for products, develop customer profiles, do programmatic ad buying, etc. Second, marketers can use AI to improve the customer experience, thereby strengthening the brand and making more sales.
Five Benefits of AI in Digital Marketing
As the B2B world becomes more competitive, AI will become more important due to its ability to make data-based decisions quickly and accurately. Here are the five key benefits of AI in digital marketing:
Improve Customer Segmentation
A B2B marketing company can use AI to analyze large amounts of data and predict every customer’s buying decision. AI technologies enable businesses to categorize and store data in a much more structured and sensible way. In fact, 41% of CMOs already use AI for customer segmentation, according to a recent study from Forbes. Businesses that have developed AI-driven strategies are able to create better customer segmentation based on customer value, determine exactly how much marketing activity to carry out to which prospects and customers, and which of their most valuable customers are at risk of leaving.
With customer segmentation, businesses can effectively implement personalized marketing campaigns to a specific target audience. AI enables digital marketers to personalize their campaigns on an individual level rather than the common target groups that marketers relied on in the past. It also helps in boosting customer engagement and satisfaction. Digital marketers can use AI-driven strategies to easily convert leads into sales.
Better Content Creation and Distribution
As the demand for content creation and distribution grows, B2B marketing companies struggle to keep up, especially SMEs and startups, which has led for the search for effective ways to become efficient and strategic. AI solutions can transform and accelerate virtually every aspect of content creation and distribution. As these technologies grow in power and complexity, they’re bringing new levels of accuracy, efficiency, compliance, and cost savings in content marketing. AI has multiple applications in content creation and distribution.
AI will replace human talent in the creation of texts in the short term but companies will still need to hire content writers or specialized content writing services. AI technologies can contribute to strategic planning and design tasks. By using AI technologies in content marketing, a B2B marketing company can achieve the following:
• Analyze and create keyword strategies
• Augment content
• Classify relevant issues
• Extract insights and evaluate results
• Modify content
• Perform proofreading and editing
Enhance Search Engine Optimization
In today’s digital world, search algorithms are changing all the time from small database product searches on eCommerce websites to search engines like Google that are used by millions of people around the globe. Integrating AI into search algorithms can pick up on alternatives and misspellings (did you mean …”). Users are also getting custom search results based on their past behaviors, their devices, their locations, and hundreds of other factors.
By using AI in SEO strategies, a B2B marketing company can analyze the relationships between websites, content pages, and search engine rankings. The results are actionable, fast, and even automated to out-optimize the competition. Using AI to drive search optimization will change the focus of marketing teams. Here’s how:
• Content creators will easily develop content that fills specific search opportunities and answers to competitive opportunities identified by AI.
• SEO managers have played a range of technical and content roles but moving forward the role position will focus increasingly on analysis and strategy.
Enhance Search Engine Optimization
In today’s digital world, search algorithms are changing all the time from small database product searches on eCommerce websites to search engines like Google that are used by millions of people around the globe. Integrating AI into search algorithms can pick up on alternatives and misspellings (did you mean …”). Users are also getting custom search results based on their past behaviors, their devices, their locations, and hundreds of other factors.
By using AI in SEO strategies, a B2B marketing company can analyze the relationships between websites, content pages, and search engine rankings. The results are actionable, fast, and even automated to out-optimize the competition. Using AI to drive search optimization will change the focus of marketing teams. Here’s how:
• Content creators will easily develop content that fills specific search opportunities and answers to competitive opportunities identified by AI.
• SEO managers have played a range of technical and content roles but moving forward the role position will focus increasingly on analysis and strategy.
Provide Personalized and Relevant Messages
Personalization is a word that is used over and over in the B2B world. A report by management consulting firm Accenture found that over 40% of consumers switched brands because of a lack of trust and poor personalization. 43% are more likely to make purchases from companies that personalize the customer experience. AI technologies can make the customer experience more personalized than what most digital marketers would have ever thought to be possible.
B2B companies can use AI technologies to make their websites, emails, social media posts, video and other content better tailored to what customers want right now. In fact, AI lets a B2B marketing support company understand user preferences and makes recommendations based on that data. Also, marketers can better plug-in details that allow customers and prospects to feel like a B2B brand is accommodating their individual needs.
Streamline Marketing Efforts
AI technologies can provide specific information related to which leads will probably convert, allowing marketing teams to target their efforts based on detailed demographics without wasting time on less probable leads. For instance, an AI-powered email or automation software enables a B2B marketing company to ramp things up a notch and takes away some of the burdens of decision-making. AI is also highly efficient at performing repetitive tasks, meaning machines can take away the majority of this work from human marketers.
Ignoring the benefits of AI in digital marketing means that your B2B marketing company is sure to fall behind its competitors in a world that’s increasingly relying on technology. If you’ve not already explored the world of AI-powered marketing, now is the time to do so!
Do you want to upgrade your digital marketing efforts? Markable Solutions is your perfect B2B marketing company. We design a comprehensive digital marketing strategy based on your marketing goals and budget. Call us now!
