In the B2B world, the advantage of outsourcing specific responsibilities and tasks are not an optimization tactic – they are a necessity. Outsourcing is the perfect way to help your business as it progresses through its various growth stages. In fact, may companies outsource some of the work they do. In order to achieve a steady growth and productivity, organizations should find a happy balance of in-house teams and outsourced resourced.
According to a recent study by Incite, nurturing in-house teams always pays but when it comes to sales and marketing tasks, outsourcing yields over 40% more leads than doing it in-house. For B2B companies, outsourcing B2B services requires a high degree of trust as they are giving the responsibility of developing high-potential leads to another business. If done effectively, organizations can achieve higher conversion rates, improve their brand awareness, upgrade their turnover and ultimately profits.
Markable Solutions 3rd Poll Question:
What Services Do You Want to Outsource in a B2B Marketing Agency?
Last June 8, Markable Solutions posted this poll question offering four options:
- B2B Lead Generation Services
- Account-Based Marketing Services
- Prospect List Development Services
The poll question was posted on two social media platforms, Facebook and LinkedIn. In order to participate in our poll question, respondents were asked to choose one option that they believe is the best service to outsource in a B2B marketing agency.
After two weeks of conducting the poll question, here are the results:
- According to the results of the polls, 58% of the respondents said they will outsource B2B Lead Generation Services
- 23% of the respondents revealed that they prefer outsourcing Account-Based Marketing Services
- 10% of the respondents picked Prospect List Development Services
- The remaining 9% said they want to outsource Digital Marketing Services and Web Development Services
The respondents came from different countries such as the US, UK, EMEA, and APAC. They are digital marketers, business owners, and lead generation executives from global companies. These respondents answered the poll question on Markable Solutions’ Facebook and LinkedIn pages.
As expected, the respondents picked – B2B Lead Generation Services as the best service to outsource in a B2B Marketing Agency.
Why Outsourcing B2B Marketing Efforts Will Benefit Your Company
Outsourcing B2B marketing services provides greater financial flexibility and marketing success in the future. In fact, businesses can gain access to various resources you may not have been able to afford by strategically outsourcing their marketing needs to a B2B marketing agency. With such great resources, they can also implement efficient marketing campaigns and generate more leads. Listed below are five critical benefits of outsourcing B2B marketing services:
- Access to Experts When You Need Them
Hiring in-house experts can be both costly and time-consuming. Hiring any highly-skilled marketing personnel can also take time, causing your marketing team to fall behind schedule. By outsourcing B2B marketing services, companies can have access to experts in the world of digital marketing, lead generation, etc. These experts can handle multiple tasks that require a high level of skill and knowledge. They are also available whenever you need them. Access to experts means that your marketing campaigns won’t be held up or run into issues from a lack of the required expertise.
- Save More Money on Creating an In-House Team
Did you know that enhancing your marketing team with outsourced team members is much more cost-effective? In fact, the money you can save by outsourcing can give you flexibility with your marketing budget allocation. You also have more resources to bolster your marketing campaigns and drive better results.
- Reduce In-House Marketing Team’s Workload
By outsourcing, businesses can augment their existing marketing team, preventing them from becoming overworked. An in-house marketing team will be able to focus on what they do best, while the outsourced team can handle any tasks that fall outside of their comfort zone. Having this balance can help businesses make their in-house marketing team more efficient and productive. Above all, there will be less risk that they will be overworked, stressed, or overwhelmed by an unrealistic workload.
- Stay Up-To-Date with the Latest B2B Marketing Trends
Crafting, managing, and monitoring your B2B marketing efforts takes a lot of time. Trying to keep up with the latest B2B marketing trends at the same time is often too much to ask. Staying up-to-date with the latest B2B marketing trends is essential to maintaining an advantage within your industry. In fact, some of the trends provide awesome benefits, but you could end up falling behind your competitors if you’re not aware of them. By outsourcing to a reliable B2B marketing agency, you can have access to all the latest trends and news in the B2B marketing world.
- Maintain ROI Despite Marketing Budget Cuts
Many organizations are often resigned to the loss of ROI when they were forced to make cuts to their marketing budget. However, outsourcing B2B marketing services could help businesses find a way to maintain their ROI despite those cuts. Keep in mind that outsourcing isn’t just about saving money, it’s also about getting more of your existing marketing efforts. A B2B marketing agency can help you improve how you allocate the resources you have. They can identify the most cost-efficient marketing strategies and reallocate the marketing budget accordingly.
At Markable Solutions, we can help you revamp your marketing efforts to generate revenue for your business. We are marching towards becoming a One-Stop-Shop for all your marketing needs by providing unique and custom marketing solutions. We execute results-driven marketing programs and cost-effective campaigns. Markable Solutions also offers better marketing operations management and smart scaling. Our holistic marketing approach looks at your business and tailors the right solutions just for you.
Interested? Call us now! We’re happy to be part of your success.