2025 is already here, and the B2B marketplace has become more competitive. Businesses are making strategic efforts to acquire customers, as the B2B buying process involves a lengthy sales cycle that involves multiple stakeholders. Why is it crucial to acquire customers? The most straightforward answer is to ensure business continuity and maximize revenue. So, how […]
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Trust expertise and experience when it comes to increasing B2B sales. Artificial Intelligence (AI) integration, personalization, and intent data-led engagement strategies are widely discussed, but a linear approach is not applicable in an ever-evolving, dynamic B2B marketplace. With its tech-driven operations and a multi-channel approach, Markable Solutions blends the latest technology and human expertise to […]
The B2B marketing landscape has undergone a seismic shift, with AI as an undercurrent making waves in the industry. What makes B2B businesses discard or upgrade their old B2B marketing strategies completely? There has been a gradual makeover of the business-to-business marketing strategies with artificial intelligence (AI) integration and a relatively new approach towards B2B […]
The Secret to Better B2B Lead Generation? Smarter Targeting with Your Ideal Customer Profiles (ICPs)
Any business can improve its marketing and sales efforts if it discovers its target audience. Identifying the ideal customer profiles is an absolute necessity, as all the engagement efforts are directed towards them. The marketing and sales activities will yield the desired results when a business targets its ICPs and engages them with value-driven content. […]
Buyers today often choose to remain anonymous before revealing themselves to sellers. According to Gartner, 61% of B2B buyers choose a ‘rep-free’ buying experience and prefer ‘digital self-service’. So, buyers are hidden, and you can’t find them? Sounds scary in a competitive business landscape where you’re missing out on potential opportunities that your marketing tools […]
Why should you consider emails for B2B lead generation? Email marketing is one of the most powerful methods of B2B lead generation. According to MarketSplash, email marketing is one of the most commonly used lead generation strategies. It further says this strategy is going nowhere; it’s for the long haul. However, if you’re wondering if email […]
The real estate market is dynamic and ever-evolving. It is sensitive to the social, political, and economic environment, making it prone to rapid changes. Generating leads in the complex real-estate marketplace requires expertise and experience to connect with ideal customer profiles (ICPs), move them further in the B2B marketing funnel, and encourage them to make […]
The change in B2B lead generation with artificial intelligence (AI) is mind-boggling! Earlier, AI seemed like a futuristic idea, but it’s already become a reality. It has transformed how businesses engage leads and acquire customers. Artificial Intelligence has evolved the entire mechanism, assisting companies to build a steady pipeline of high-quality B2B leads. They can […]
Lead generation is crucial to business continuity and growth. Recent statistics reveal that 91% of marketers say lead generation is one of their top priorities, and for 74% of companies, it’s about converting leads into customers. Often, the topic of generating leads opens a debate on whether you should outsource to a vendor or manage […]
B2B lead generation targets a broad target audience comprising the ideal customer profiles (ICPs), while account-based marketing (ABM) focuses on niche audiences or high-value accounts targeting the ICPs. So, which strategy is best for generating high-quality B2B leads? Is it prudent to adopt a mixed approach or launch them as a standalone strategy to gain […]
About Us
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
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Selecting a B2B Content Syndication Vendor: What No One Tells You
December 23, 2025-
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