Marketing automation services refers to adopting different tools and technologies that streamline marketing efforts, increase efficiency, and track the results with advanced reporting capabilities. Marketing automation tools are designed to automate marketing strategies such as email marketing, paid campaigns, social media campaigns, and content marketing. It makes the process more efficient, eliminates human intervention, […]
Marketing automation enhances the marketing process with various advanced features and facilitates multi-channel customer engagement. It enables businesses to benefit from AI-enabled tools and that help increase sales. Companies can improve the efficacy of their multiple campaigns, attract high-quality leads and get more conversions. Lenskold reveals that 78% of successful marketers say marketing automation is the most important […]