Welcome to our journal. Here you can find the latest company blogs and business articles.
Customer demands are evolving rapidly. Businesses need new technologies and better strategies to keep pace with them. Emerging technologies like AI help automate customer support and make it super-efficient, enabling business to offer better customer experiences (CX). The market is highly competitive, and companies must adapt quickly to changing trends and deliver fantastic customer experiences. […]
What is appointment setting? Appointment Setting is integral to the business development process for every company. It connects the business with its clients by scheduling meetings between the sales personnel and prospects to convert them into customers. Appointment setting lead generation involves creating a prospect list and verified databases, starting a dialog with prospects, nurturing the relationship and […]
Lead generation is a process that involves various steps. Lead scoring is one of the approaches B2B marketers use to generate leads. It is an inherent part of the lead generation process and helps businesses increase conversions. Enterprises are adopting the lead-scoring strategy to make their lead-generation process more efficient and result-oriented. According to Marketing Sherpa, […]
Account-Based Marketing Tactics, Examples & Strategy Account-based marketing (ABM) is a popular marketing strategy in which a business focuses on a set of target accounts within a particular market. ABM helps companies to adopt a laser-targeted approach and unify the marketing and sales processes. Businesses can make more profits by targeting high-value clients and getting more conversions. […]
Email Marketing helps to engage prospects and convert leads into customers. It’s a popular form of digital marketing that enables businesses promote products and services to their target audience. It helps in lead generation, creates brand awareness, and increases sales. According to Statista 2024, email marketing’s revenue is estimated to reach approximately 11 billion by the end of […]
Social media is a powerful medium a business can use to connect with its target audience, ensure higher conversions, and increase sales. According to Pew Research Center, 2021, 84% of US adults aged 18 to 29 are active social media users. Companies can rely on social media platforms to attract leads. But social media marketing, popularly referred to […]
Marketing automation enhances the marketing process with various advanced features and facilitates multi-channel customer engagement. It enables businesses to benefit from AI-enabled tools and that help increase sales. Companies can improve the efficacy of their multiple campaigns, attract high-quality leads and get more conversions. Lenskold reveals that 78% of successful marketers say marketing automation is the most important […]
Back office functions support all the main functions of business organizations. They ensure that the organization, on the whole, works seamlessly. Outsourcing is an excellent strategy that optimizes business activities without incurring huge expenditures. Businesses can access the expertise of trained and seasoned professionals at a nominal fee. It helps them focus on mission-critical tasks […]
What is B2B Lead Generation? B2B Lead generation is a strategic process of generating leads – finding prospects interested in buying your products or services. The process involves correctly identifying the people with a high potential of becoming your customers. It helps streamline the sales and marketing process as all the efforts are directed towards approaching […]
Back Office operations are critical for every business. They support the front-end or mainstream functions, complement them, and ensure the optimum working of the entire organization. Today companies can outsource the back-end functions, cut costs and increase efficiency. So, is it a good idea to get support for back-office operations? Let’s discuss back office processes, their […]
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
