B2B lead generation is a crucial business activity. According to Semrush, the number one priority for B2B marketers is growing a high-quality pipeline, with 37% naming it as one of the top areas of their focus. A sustained sales pipeline will ensure the business survives and thrives in a competitive marketplace. So, how do you […]
What is B2B Lead Generation? B2B Lead generation is a strategic process of generating leads – finding prospects interested in buying your products or services. The process involves correctly identifying the people with a high potential of becoming your customers. It helps streamline the sales and marketing process as all the efforts are directed towards approaching […]
Many B2B companies are continually searching for new ways to become more customer-centric in today’s competitive world. In fact, a recent study from Deloitte and Touche revealed that customer-centric companies are up to 60% more profitable than competitors. However, developing a genuinely customer-centric culture is a bit challenging and requires building a comprehensive lead generation and digital marketing strategy with buy-in […]