Welcome to our journal. Here you can find the latest company blogs and business articles.
Today, B2B lead gen partners adopt an overarching strategy that includes multi-touch campaigns to reach the right target audience and establish meaningful relationships with them. They adopt email marketing, content syndication, and telemarketing to reach prospective buyers. Email marketing is a great tool; it can produce high-quality leads for your business when used correctly. Similarly, content […]
Are you fully harnessing the power of the BANT lead qualification methodology in your lead generation process? Despite its long-standing use, some may question its effectiveness in engaging today’s evolved buyers. However, when used intelligently, BANT can provide invaluable insights into your prospects’ needs and intentions, empowering you to make informed decisions. While some argue that […]
Email marketing is a powerful tool that has long been aiding businesses in connecting with their target audience and achieving their B2B lead generation goals. 50% of B2B marketers in the US consider email marketing the most effective channel in their multi-channel strategy. This statistic is further reinforced by the fact that 36% of B2B professionals have already […]
Email marketing never died, it’s alive and ticking. A piece of advice here – don’t kill it! Those who say that email marketing does not work anymore are either unaware of the changing trends or ill-equipped to leverage it to connect with prospective buyers. Times may change, but you as business owners need to understand […]
Sssh.. The secret is out! Spilling the beans on a successful lead generation process in 2024. According to DemandSage, 2024, for 85% of B2B companies, lead generation is a top priority. But the B2B lead generation landscape has its own set of challenges. Today, businesses are scrambling to acquire high-quality leads, dealing with unverified databases, […]
Introduction According to Business Wire, Account-based Marketing –Global Market Trajectory & Analytics, the global account-based marketing (ABM) market will reach $1.6 billion by 2027. The 2022 report by ABM Leadership Alliance surveyed more than 300 B2B professionals and revealed that 93% of participants said they have an active ABM program. So what’s ABM all about? Why this strategy has become popular […]
What is a B2B Content Marketing Strategy? B2B content marketing strategy refers to developing and syndicating content tailored to the B2B market. It involves producing and distributing content to build brand awareness, increase traffic, and, eventually, sales for B2B companies. There are various forms of B2B content marketing, such as blogs, articles, videos, infographics, newsletters, […]
Social media has become a critical part of our lives. It has gone beyond being a platform to communicate with friends and family and has become a tool companies use to augment business growth. Social media lead generation companies are helping businesses overcome social media marketing challenges and leverage social media to generate high-quality leads. […]
Lead generation is critical for any business for revenue growth. According to Ruler Analytics, 91% of marketers say lead generation is their top priority. They want to generate high-quality leads that will help them find new business avenues. Though lead generation is a critical business function, it’s surprising that many companies struggle with lead generation and […]
What is B2B Lead Generation? B2B lead generation is the selling of goods and services by one business to another. B2B marketing involves targeting potential customer companies, nurturing them, and guiding them with engagement via content marketing, email marketing, calls, webinars, social media, and other platforms. The process collectively boosts the customer engagement rate and […]
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
