There has been a lot of buzz about AI-powered content marketing B2B lead generation, and driving high-intent B2B leads into the sales funnel. AI-enabled content marketing can transform your lead generation campaigns into a lead generation machine. If leveraging content with marketing intelligence is on your mind, learn from Markable Solutions, a reputable lead-gen company, how […]
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Mastering Your Target Audience: A Step-by-Step Guide First things first. Why does a B2B lead generation campaign require an ideal customer profile (ICP) Identification? The first step towards building and executing a successful lead generation campaign is accurately identifying your target audience. After discovering the ideal customer profiles, you can proceed with customer segmentation and adopt […]
So, you have nurtured a lead with personalized email marketing and are expecting it to convert into a customer? You may have targeted a lead in a specific geographical location where your company offers services with waterfall content syndication, and you expect your phone to ring with an appointment booking. Sounds simple. However, B2B lead […]
Personalization has become as evident in the marketing landscape as the air we breathe in! Customers expect businesses to tailor the communication to their needs. But customization needs to be more purpose-driven, encouraging customers to listen to what you have to say. Let’s talk about how meaningful personalization helps you win in lead generation and […]
What is the B2B marketing funnel? The B2B marketing funnel refers to the entire customer journey, represented visually, comprising three phases: the top-of-the-funnel (ToFu), where leads become familiar with your brand; the middle-of-the-funnel (MoFu), where prospects evaluate their buying decision; and the Bottom-of-the-funnel (BoFu), where leads make a buying decision. What does B2B Marketing Funnel […]
Welcome to the world of zero-click content. Generative AI has changed user behavior. People now rely on quick, AI-generated responses to find information. Businesses must recognize this shift to ensure their content is discoverable in them and encourage users to visit their website or other digital properties. What is zero-click content? Zero-click content is a […]
2025 is already here, and the B2B marketplace has become more competitive. Businesses are making strategic efforts to acquire customers, as the B2B buying process involves a lengthy sales cycle that involves multiple stakeholders. Why is it crucial to acquire customers? The most straightforward answer is to ensure business continuity and maximize revenue. So, how […]
Trust expertise and experience when it comes to increasing B2B sales. Artificial Intelligence (AI) integration, personalization, and intent data-led engagement strategies are widely discussed, but a linear approach is not applicable in an ever-evolving, dynamic B2B marketplace. With its tech-driven operations and a multi-channel approach, Markable Solutions blends the latest technology and human expertise to […]
The B2B marketing landscape has undergone a seismic shift, with AI as an undercurrent making waves in the industry. What makes B2B businesses discard or upgrade their old B2B marketing strategies completely? There has been a gradual makeover of the business-to-business marketing strategies with artificial intelligence (AI) integration and a relatively new approach towards B2B […]
The Secret to Better B2B Lead Generation? Smarter Targeting with Your Ideal Customer Profiles (ICPs)
Any business can improve its marketing and sales efforts if it discovers its target audience. Identifying the ideal customer profiles is an absolute necessity, as all the engagement efforts are directed towards them. The marketing and sales activities will yield the desired results when a business targets its ICPs and engages them with value-driven content. […]
About Us
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
Recent Blogs
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The Ultimate ICP Playbook: Reach Your Ideal Customer Profile
November 3, 2025 -
Give Your Existing Data a New Lease of Life with Data Enrichment
October 29, 2025 -
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