Leads are great in any form! They can be either inbound or outbound leads, but there are differences between the two. Companies use distinct engagement strategies to attract them. Learn from the top B2B lead generation agency about B2B lead generation and get all your queries answered about inbound vs. outbound lead generation. Outbound Lead […]
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Welcome to our journal. Here you can find the latest company blogs and business articles.
Identify ICPs and Generate High-quality B2B Leads It’s 2025! It is a new year and a new beginning, and marketers are ready with their B2B lead generation plans and aiming for a higher conversion rate this year. If you are keen to rock 2025 with a doable plan to bring in the most sought-after high-quality […]
Making ABM Programs laser-targeted with B2B Intent Data Won’t it be wonderful if you knew where your target audience is and what they need? It would be a game-changer in B2B marketing if you discovered your target audience and learned about their requirements. You would be able to customize your engagement strategy and provide tailored […]
So, you have inbound leads in your sales funnel, and they are good to go for nurturing and conversion. But what next? How can you increase inbound leads? Every business needs a consistent flow of inbound leads to ensure continuity and increase profitability. So, how do you achieve these goals? Are there any strategies that […]
What makes the world go round? Human connections, interpersonal skills, and emotional quotient drive people and relationships. The same elements apply to B2B marketing, where businesses can leverage human connections and personalization to generate highly qualified B2B leads. Build Connections and Address Your Prospects/Customers’ Requirements How do you build a connection with someone? Unless you […]
Intent data is your guiding light in the ever-evolving B2B landscape. Your target audience is already out there, but how do you identify them and understand their requirements? What are the solutions they seek? At which stage are they in the buyer journey? Are they ready to buy? Get answers to all these critical questions […]
Businesses explore different strategies to generate high-quality leads. Account-based marketing (ABM) is a robust lead-generation method that lets business organizations identify, connect, and engage high-value accounts. Identifying key accounts, understanding their needs, and engaging with them via tailored strategies lays the foundation of the ABM campaign. It involves building and strengthening the relationship with customers […]
B2B lead generation is a crucial business activity. According to Semrush, the number one priority for B2B marketers is growing a high-quality pipeline, with 37% naming it as one of the top areas of their focus. A sustained sales pipeline will ensure the business survives and thrives in a competitive marketplace. So, how do you […]
B2B Content Syndication is a robust lead-generation strategy. Do you know that 87% of B2B marketers use content syndication services as part of their content marketing strategy? The HubSpot Marketing Strategy Report, 2024 reveals that lead generation is the 3rd most important metric considered while measuring the effectiveness of content marketing strategy. Also, the report […]
B2B Telemarketing services play a significant role in lead generation by ensuring a steady supply of high-quality leads in your sales pipeline. Surveys reveal that 91% of marketers say lead generation is their most important goal, and 74% of companies say converting leads into customers is their top priority. By outsourcing telemarketing lead generation, businesses […]
About Us
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
Recent Blogs
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B2B Lead Generation in The Era of Zero-Click Content
September 30, 2025 -
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How to Increase Sales and Boost Your B2B Lead Pipeline Faster in 2025
September 15, 2025
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