Welcome to our journal. Here you can find the latest company blogs and business articles.
Customer Success: The Popular Customer Engagement Strategy Forbes has revealed that 96% of customers say that customer service is an important factor in deciding their loyalty toward a brand! Customer success services have gradually become a priority for businesses. Though employees were trained on it earlier, it was never a mainstream business function. But the tables […]
Marketing automation services refers to adopting different tools and technologies that streamline marketing efforts, increase efficiency, and track the results with advanced reporting capabilities. Marketing automation tools are designed to automate marketing strategies such as email marketing, paid campaigns, social media campaigns, and content marketing. It makes the process more efficient, eliminates human intervention, […]
What is appointment setting? Appointment Setting is integral to the business development process for every company. It connects the business with its clients by scheduling meetings between the sales personnel and prospects to convert them into customers. Appointment setting lead generation involves creating a prospect list and verified databases, starting a dialog with prospects, nurturing the relationship and […]
What is Lead Nurturing? Lead Nurturing is a step-by-step process that builds and strengthens relationships by engaging content with prospects and eventually persuading them to buy from the business. The business provides the prospects with appropriate information based on the stage in their customer journey and attracts them to associate with the brand. The engagement helps […]
White Paper Syndication is an inseparable part of a B2B Lead Generation Strategy. It refers to publishing or distributing White Papers on different platforms, including third-party websites. The idea behind White Paper syndication is to reach out to a broader audience via mediums that have a greater reach. Businesses can maximize their reach by syndicating […]
Customer support services refer to the assistance businesses provide their customers and prospects during the different stages of the customer journey. The services enable enterprises to address customers’ issues promptly and deliver an enhanced customer experience. Customers and prospective buyers have different questions. They might need information about a product or want to know about […]
Back office support services are crucial to the existence of a business. They enable companies fulfill their obligations towards their customers and stakeholders and ensure business growth. Business organizations need support to streamline back-office functions, and in this endeavor, they can get assistance from companies offering high-quality back-office outsourcing services. This blog will elaborate on the […]
Customer demands are evolving rapidly. Businesses need new technologies and better strategies to keep pace with them. Emerging technologies like AI help automate customer support and make it super-efficient, enabling business to offer better customer experiences (CX). The market is highly competitive, and companies must adapt quickly to changing trends and deliver fantastic customer experiences. […]
What is appointment setting? Appointment Setting is integral to the business development process for every company. It connects the business with its clients by scheduling meetings between the sales personnel and prospects to convert them into customers. Appointment setting lead generation involves creating a prospect list and verified databases, starting a dialog with prospects, nurturing the relationship and […]
Lead generation is a process that involves various steps. Lead scoring is one of the approaches B2B marketers use to generate leads. It is an inherent part of the lead generation process and helps businesses increase conversions. Enterprises are adopting the lead-scoring strategy to make their lead-generation process more efficient and result-oriented. According to Marketing Sherpa, […]
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
