Welcome to our journal. Here you can find the latest company blogs and business articles.
Every business has operational and administrative tasks that take time away from client-facing activities. While back-office tasks are repetitive and monotonous in nature, many employees shirk away from performing them.That is why outsourcing back-office support has many advantages for a business. Not only you are able to scale your operations anytime you want, but you […]
In this digital world, competitive intelligence is the latest buzz word! In fact, according to the Crayon 2020 State of Competitive Intelligence Report, 94% of businesses are now investing in competitive intelligence (CI). But why are so many businesses spending so much money to apply CI in their business strategies? Check out this guide to find out! […]
Competitive Market Intelligence :- Small and medium enterprises are the market segments that have been greatly affected by the ongoing coronavirus pandemic. With this in mind, SMEs need to step up and look for effective business strategies that would bring them back to the game and achieve business success. According to Forbes, 73% of enterprises dedicate […]
The primary goal of a competitive intelligence process is to enable businesses to better understand their market, make stronger strategic decisions, and ultimately increase revenue. But, what exactly does that mean for someone who wants to get started with competitive intelligence, and how to build a competitive intelligence process? Let’s find out! According to the 2020 State of Competitive Intelligence […]
One of the most common reasons why many B2B sales opportunities get derailed is because their sales teams fail to identify all the key stakeholders. In fact, some B2B companies are becoming more reliant on a few regular contacts and fail to connect with other stakeholders who could enable them to maximize their opportunities. One […]
Customer Intelligence : – In a world where customers are becoming highly sophisticated and know exactly what they want, customer intelligence has never been more essential to a company’s decision-making process. In fact, two facts about customer intelligence are interesting to note. In this blog, you will learn the importance of customer intelligence and why you […]
B2B Marketing Trends – The tectonic shift caused by the pandemic has affected many industries including the B2B marketing industry. For instance, a B2B marketing agency in US needs to adapt to the changing needs of society in order to provide the best marketing services in 2021. That said, 2021 will establish digitally-powered B2B marketing trends that enhance […]
In the B2B world, the term lead magnet is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. Lead magnets can come in a range of different shapes and sizes. If you’re new in B2B digital marketing, it’s essential […]
It’s time for B2B marketers to get serious about their audiences by b2b lead generation. The barriers to entry to virtual events and online communities have come down and everyone can use these platforms to interact with their target audiences and existing customers. According to CMX research, 85% of marketers and community builders believe that creating […]
Build Video Campaigns – In this digital age, video marketing has become more beneficial to businesses and organizations around the world. In fact, video can also develop your B2B lead generation process at every stage of your buyer’s journey. You can use video marketing to increase brand-name association during the awareness stage, engage leads during the consideration stage, […]
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
