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Marketing and sales pivot around a shared centric point: Customers. Marketing teams generally focus on developing leads through brand awareness while sales teams focus on lead conversion into sales. In short, marketing brings leads and diverts it to sales for closure. Fundamentally, marketing and sales teams work around almost the same set of people – converting […]

“The great enemy of the truth is very often not the lie, deliberate, contrived and dishonest, but the myth, persistent, persuasive and unrealistic.” – John F. Kennedy Lead nurturing works and every company has a unique approach towards it. However, there are several myths associated with lead management and nurturing that you need to put […]

Content Syndication helps you acquire links as well as gain search engine visibility without having to write an entirely new article. It not only saves time, it also helps you establish strong enduring relationships with various websites. It’s important to be selective about websites with whom you syndicate your content because Google (especially) hates inflow […]

Content syndication multiplies marketing production by re-purposing or distributing an already-published piece of content on various other third party websites. Content marketers are starting to accept the fact that it’s practically impossible to yield 100% original content with limited internal resources and increasing the network of websites that carry the content is very useful for branding and […]

Call Center work can be very difficult and keeping agents motivated and empowered is an uphill battle, but positive call center psychology can help build an environment that nurtures agents and benefits customers. Try these five theories to improve your call center psychology. Primin A way of establishing a positive mindset before carrying out an action, priming allows […]

Choosing a call center can be difficult for any business owner, but if you’ve never used one before, then you may not even know where to begin. On the surface, all customer service centers may appear the same, and any of your options will meet a bare minimum standard of speaking English and answering the […]

Last week I was trying to teach my granddaughter how to garden. In just half an hour, I realized that a child’s perception of gardening is a bit different from adults. It is mostly about watering and playing with mud. I asked her what she wanted to plant and she said “magic beanstalk.” Being a […]

“Marketing Automation” had not quite reached dictionaries 10 years ago. It’s possible bid management did. For a long time, online marketing strategies revolved around the idea of the sales funnel, or the typical path that people take when moving from prospects to paying customers. As long as you understood how the funnel worked and the […]

We’ve all heard the phrase “content is king” … but is it? To stand out in this age of information overload, a company has to differentiate itself continually. To keep reinventing itself. The best way to do this is to feed the SEO machine with new content constantly. Content Is King … If It’s Relevant […]

It’s practically a given that male leaders will be assertive, authoritative and competitive. Women leaders, however, bring a whole new set of qualities to the table. Albeit lesser known, these unique strengths can add great value to business. Here are the 10 top traits of women leaders, and why they are so valuable: 1. Multitaskers: […]