Welcome to our journal. Here you can find the latest company blogs and business articles.
“Marketing Automation” had not quite reached dictionaries 10 years ago. It’s possible bid management did. For a long time, online marketing strategies revolved around the idea of the sales funnel, or the typical path that people take when moving from prospects to paying customers. As long as you understood how the funnel worked and the […]
We’ve all heard the phrase “content is king” … but is it? To stand out in this age of information overload, a company has to differentiate itself continually. To keep reinventing itself. The best way to do this is to feed the SEO machine with new content constantly. Content Is King … If It’s Relevant […]
It’s practically a given that male leaders will be assertive, authoritative and competitive. Women leaders, however, bring a whole new set of qualities to the table. Albeit lesser known, these unique strengths can add great value to business. Here are the 10 top traits of women leaders, and why they are so valuable: 1. Multitaskers: […]
Despite the fact that many companies are shifting their customer service centers overseas, it’s imperative for call center quality that customers can understand the reps – or risk losing customers. There’s always a trade-off, a balancing act between cost and quality. Too often, overseas call centers do not have quality control, proper training, or management held […]
I love marketing. It’s been over two decades, but nothing has changed my passion for marketing. I Love Marketing – Competition Fuels My Passion Competition is one of the most exhilarating elements that has kept my passion burning. I’ve always been driven by the challenge of staying ahead of competitors and doing things differently and doing […]
Running a call center is an exercise in providing customer satisfaction with every call. That means that the customer experience needs to be managed to give them what they want when they want it. Yet, customer experience management can sometimes be lost in the flood of calls that come into a a contact center. That’s […]
According to Forbes Magazine, companies waste as much as 71% of potential leads. One of several main reasons for the failure: companies don’t respond fast enough – with one report finding an average return call of 46 hours and 53 minutes to a customer takes. In addition, the sales person that makes that call only attempts 1.3 […]
For many people, buying “made in America” products is a top priority. For many businesses, the fact that their products are made in America is a major selling point. Now that so much manufacturing has been moved overseas, though, does buying American still matter? After all, many products that are technically assembled here in the […]
Cities with high job demand should be at the top of your list of concerns with you’re looking to relocate, whether for climate or geographical reasons, or for the ability to provide a more secure future for you and your family. In determining cities with high job demand in America, we defer to the experts, […]
Regularly applying a Prospect Database Assessment provides ease in assessing and scoring your prospect database effectiveness. In our last blog, What’s Wrong With My Prospect List?, we discussed three obvious signs that prove that you are targeting the wrong prospects. Knowing your prospect database inside-out will enable you to reach the right prospects. Prospect Database Assessment There […]
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
