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One of the most common reasons why many B2B sales opportunities get derailed is because their sales teams fail to identify all the key stakeholders. In fact, some B2B companies are becoming more reliant on a few regular contacts and fail to connect with other stakeholders who could enable them to maximize their opportunities. One […]

Customer Intelligence : – In a world where customers are becoming highly sophisticated and know exactly what they want, customer intelligence has never been more essential to a company’s decision-making process. In fact, two facts about customer intelligence are interesting to note. In this blog, you will learn the importance of customer intelligence and why you […]

B2B Marketing Trends – The tectonic shift caused by the pandemic has affected many industries including the B2B marketing industry. For instance, a B2B marketing agency in US needs to adapt to the changing needs of society in order to provide the best marketing services in 2021. That said, 2021 will establish digitally-powered B2B marketing trends that enhance […]

In the B2B world, the term lead magnet is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. Lead magnets can come in a range of different shapes and sizes. If you’re new in B2B digital marketing, it’s essential […]

It’s time for B2B marketers to get serious about their audiences by b2b lead generation. The barriers to entry to virtual events and online communities have come down and everyone can use these platforms to interact with their target audiences and existing customers. According to CMX research, 85% of marketers and community builders believe that creating […]

Build Video Campaigns – In this digital age, video marketing has become more beneficial to businesses and organizations around the world. In fact, video can also develop your B2B lead generation process at every stage of your buyer’s journey. You can use video marketing to increase brand-name association during the awareness stage, engage leads during the consideration stage, […]

Generating leads is one of the biggest challenges that B2B companies face today. Leads are their lifeblood so it’s essential to find effective strategies to generate leads. One of the best ways to do this is to build a B2B lead generation funnel. What Is a Lead Generation Funnel? A lead generation funnel involves sifting through a […]

Source for Generating Leads – If you’re asked about the best lead generation strategies today, you would probably say email campaigns, content marketing, paid ads and social media strategies. While these are definitely great tools for lead generation, you should also know that one of the best tools out there is word of mouth – referral marketing. […]

In these socially distant times, businesses are looking for new ways to connect to customers and potential leads. Most digital marketing strategies are as relevant as ever, but one, in particular, has stood the test of time – conducting great webinars. Why Webinars Should Be a Part of Your Digital Marketing Strategy Webinars offer an […]

As more and more people across the globe practice physical distancing, it’s very clear that call center services continue to be a vital form of communication between businesses and their consumers.  In fact, call centers are now being overwhelmed by people looking for both physical and mental health support, according to the National Post. This […]