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While most call centers manage high volumes of both inbound and outbound calls, others choose to focus exclusively on one or the other. However, if you’re new in the call center industry, it is essential to know the difference between an inbound call center and an outbound call center so you will have deeper understanding […]

Inbound call center services focus on resolving customer issues, listening to complaints, and answering questions about a product or a service that the business offers. For some organizations, inbound call centers are the primary method of customer interaction. With just one bad customer service experience, you might lose a loyal customer. So it is important […]

Call center outsourcing has evolved through several iterations. While call centers have abandoned many outdated practices, like call scripting and single-channel communication, some misconceptions still persist about the industry. Four Fascinating Things You Didn’t Know About Call Center Outsourcing Are you afraid to hand your customer services to an outsourced call center? Before you take […]

Meeting customer expectations is very essential in the business-to-business industry. In fact, almost 95% of business leaders believe that providing a good customer experience is a major strategic priority, while 75% of business leaders want to use customer experience as a competitive advantage, according to a recent report from Forrester. However, many marketers are having […]

In the high-tech industry, White Papers are technical documents that introduce a new technology or describe how a technology or product solves a specific problem. That’s the reason why many IT professionals and users believe that White Papers are an effective tool for decision-makers when purchasing a particular product or technology. A B2B White Paper is a […]

In B2B digital marketing, a white paper is a long-form content intended to promote products or services, using selected facts and logical arguments to build the case. When someone wants to read a white paper, they are required to register contact details before downloading, which makes them a valuable lead generation tool. How to Get […]

Are you looking for the best B2B lead generation strategy? Maybe it’s time to start writing since a white paper is one of the most effective ways to get leads for a business. In fact, 50% of B2B marketers stated that white papers are the best lead generation strategies over the past few years, according to the […]

A White Paper is an informational document used by a company to highlight or promote the features of a product, service, or even a solution. It is also a marketing and sales document used to attract and persuade prospects to purchase a specific product or service. Most B2B marketers used White Papers as a marketing […]

Search Engine Marketing (SEM) is one of the most cost-efficient ways to reach your target audience and grow your company in a competitive marketplace. With tons of businesses out there all competing for the same goal, it’s never been more critical than now to have a strong online presence that search engines recognize, and, SEM […]

In this ever-growing digital world, people are now more preoccupied with technology. Customer expectations have also shifted and almost everyone has access to and frequently uses the Internet. For instance, when a person is interested in a business, he/she immediately looks for a website or social media profile where he/she can search for more information. […]