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Source for Generating Leads – If you’re asked about the best lead generation strategies today, you would probably say email campaigns, content marketing, paid ads and social media strategies. While these are definitely great tools for lead generation, you should also know that one of the best tools out there is word of mouth – referral marketing. […]

In these socially distant times, businesses are looking for new ways to connect to customers and potential leads. Most digital marketing strategies are as relevant as ever, but one, in particular, has stood the test of time – conducting great webinars. Why Webinars Should Be a Part of Your Digital Marketing Strategy Webinars offer an […]

As more and more people across the globe practice physical distancing, it’s very clear that call center services continue to be a vital form of communication between businesses and their consumers.  In fact, call centers are now being overwhelmed by people looking for both physical and mental health support, according to the National Post. This […]

While most call centers manage high volumes of both inbound and outbound calls, others choose to focus exclusively on one or the other. However, if you’re new in the call center industry, it is essential to know the difference between an inbound call center and an outbound call center so you will have deeper understanding […]

Inbound call center services focus on resolving customer issues, listening to complaints, and answering questions about a product or a service that the business offers. For some organizations, inbound call centers are the primary method of customer interaction. With just one bad customer service experience, you might lose a loyal customer. So it is important […]

Call center outsourcing has evolved through several iterations. While call centers have abandoned many outdated practices, like call scripting and single-channel communication, some misconceptions still persist about the industry. Four Fascinating Things You Didn’t Know About Call Center Outsourcing Are you afraid to hand your customer services to an outsourced call center? Before you take […]

Meeting customer expectations is very essential in the business-to-business industry. In fact, almost 95% of business leaders believe that providing a good customer experience is a major strategic priority, while 75% of business leaders want to use customer experience as a competitive advantage, according to a recent report from Forrester. However, many marketers are having […]

In the high-tech industry, White Papers are technical documents that introduce a new technology or describe how a technology or product solves a specific problem. That’s the reason why many IT professionals and users believe that White Papers are an effective tool for decision-makers when purchasing a particular product or technology. A B2B White Paper is a […]

In B2B digital marketing, a white paper is a long-form content intended to promote products or services, using selected facts and logical arguments to build the case. When someone wants to read a white paper, they are required to register contact details before downloading, which makes them a valuable lead generation tool. How to Get […]

Are you looking for the best B2B lead generation strategy? Maybe it’s time to start writing since a white paper is one of the most effective ways to get leads for a business. In fact, 50% of B2B marketers stated that white papers are the best lead generation strategies over the past few years, according to the […]