B2B White Paper Promotion Tips for Startups

B2B White Paper Promotion Tips for Startups

For B2B startups, promoting your first White Paper is just like promoting a new book – you have to do a lot of background marketing beforehand. Doing it ahead of time helps create a buzz and excitement to get more people to line up to read it as soon as the book is published. But unlike marketing a book, you don’t need to market your White Paper for a couple of months before you publish it. If you begin your marketing a week or two before you plan to publish, you should have plenty of time to create excitement and prepare to engage your readers.

B2B White Paper Promotion Tips for Startups

If you want to launch with a bang, getting hundreds of people to read your paper as soon as it’s published, make sure you follow these tips.

– Make a distribution plan

Before promoting a White Paper, you need to have a distribution plan. You need to make a plan and set a date ahead of time and stick to it. Have your White Papers ready at least a week or two in advance. Make sure it is edited, designed, proofread, and reviewed. Doing these things will ensure that when the publish date comes you won’t have to deal with these issues.

– Create a landing page

The goal of the landing page is to get the reader to provide contact details. It should be short and persuasive. According to Website Magazine, 80% of the visitors of a blog are new visits, while only 20% are repeat visitors. This data means that most of the online users who visit your blog will probably never visit it again, and they might never find or read your White Paper. But if you publish your White Papers on a landing page in advance and collect personal information from your readers, you will make sure that your White Papers get read by more visitors.

– Write a series of relevant posts

Attract traffic to your blog in preparation for your White Paper promotion by writing a series of relevant blog posts. At the end of the blogs, have a call-to-action that informs the reader about your upcoming White Papers and links to the landing pages. Doing this increases landing page traffic and encourages more people to sign up to read the White Paper. Some of the content you use in your blogs can even be excerpted from your White Papers. At the end of the blogs, be sure to include a link to your landing page and a call-to-action that asks the reader to register.

– Do guest posts

Writing guest posts on popular blogs can help launch White Papers for B2B startups. If you want this technique to work, target blogs that focus on the same topic as the one your White Paper covers. Just as with your blogs, don’t forget to include a call-to-action and a link to your White Paper to increase your landing page traffic and boost registration. Writing all these guest posts will also have some long-term benefits —establishing your company as an expert and convince readers that they will find your White Paper to be useful.

– Get reviews

A proven way to gain traction for your White Paper is to get people to review it. If you know an expert or someone who has a popular blog in the same niche, make a preview copy of your White Papers and ask them if they would write a review and post it on their blog. The association with an established expert can increase your White Paper’s credibility. If your connections are too busy to write a full review, ask them if they would be willing to read it and provide a short review. You can add these short reviews to your landing page, which can help make it more convincing and add additional validity for your White Papers.

– Look for a B2B marketing service provider

One of the most effective ways to promote your White Papers is to look for a reliable B2B marketing service provider who will do the job of promoting your White Papers to a larger group of individuals especially your target market. These providers know exactly what you needed since they are experts in B2B White Paper promotion.

For instance, Markable Solutions is a B2B marketing company offering White Paper Syndication services for startups, SMEs, and even hi-tech companies. So what are you waiting for? Talk to us now!

Download Whitepaper
Recent Blogs
  • Five Ways to Generate More Sales Leads for Your Business

    Many successful companies depend on growing their customer base to generate profits in today’s competitive world. One practical way to accomplish this goal is to make sure that they receive a regular stream of sales leads. For B2B sales and marketing teams, one of their most important tasks is to be able to generate high-quality

    November 1, 2022
  • How Back Office Support Services Can Help Your Business Transform

    Outsourcing back-office support services have become a reliable and trustworthy support for various industries across the globe. Every industry needs strong backup support to achieve better management and smooth functionalities with complete control over the process. It also helps in cutting down the undue mental pressure on clerical staff. However, many companies overlook the need

    August 26, 2022
  • Everything You Need to Know About B2B SaaS Lead Generation

    Leads are the fuel of growth for any business-to-business company. It’s a pretty handy analogy because like cars, no matter how expensive it is, without fuel it’s going anywhere. Once topped up, the most efficient B2B companies will go further on less, and the ones with the best engines will get to their destinations faster.

    August 12, 2022
  • What Services Do You Want to Outsource to a B2B Marketing Agency?

    In the B2B world, the advantage of outsourcing specific responsibilities and tasks are not an optimization tactic – they are a necessity. Outsourcing is the perfect way to help your business as it progresses through its various growth stages. In fact, may companies outsource some of the work they do. In order to achieve a

    July 26, 2022
  • How to Use Hyper-Personalization in B2B Lead Generation

    With a myriad of B2B lead generation services, strategies, and tactics available on the internet, many B2B marketers are having a hard time finding the right solution for their lead generation problems. According to a recent study conducted by Authority Website Income, 53% of B2B marketers spend over half of their entire marketing budget on

    July 19, 2022

How can we help you?

We love questions and feedback – and we’re always happy to help! Please click below to contact us.