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The success of your marketing campaign greatly depends on good content. Your service, product, or concept may be groundbreaking, but only through appealing, engaging content will its potential be revealed. And there is nothing more efficient and cost-effective than outsourcing the best content writing services from a reliable B2B marketing provider. A recent study from Smart Insights reveals that […]

A B2B White Paper is a document used by marketing teams to generate interest in a specific trend, topic, or technology. By providing content that’s relevant, detailed, and that solves a problem, you become a trusted resource for potential buyers. According to Equinet Media, 75% of B2B buyers say they would share information about themselves […]

In today’s digital age, strategic marketing has gained popularity within the business-to-business community especially for those who are looking for definitive ways to maximize their positive differentiation over competitors. However, some confusion still exists with regards to what exactly strategic marketing is and the role it plays in the B2B industry. This blog will walk […]

As the almost-total disappearance of all channels related to live-conferences and events, as well as the increasing barrier on face-to-face business due to the coronavirus pandemic, many businesses are going to become more reliant on their digital marketing strategy. If you’re a B2B marketer in an industry that has been slow to adapt to digital […]

Lead generation and demand generation are both vastly essential to B2B Marketing strategies. For instance, companies can’t generate leads effectively if they aren’t also generating demands – and generating demand loses a great value if businesses can’t covert that demand into leads. While lead generation and demand generation share the same end-objectives, it doesn’t mean […]

Your content team worked extensively on creating great blogs and articles. Then, you posted them on your website, shared them on your social media platforms, and ensured they’re optimized for search engines. However, the views and subscribers aren’t where you’d like them to be. The reason… Many marketers know that getting traffic is the common […]

In this customer-facing industry, satisfying the ever-expanding range of customer demands means to provide an experience that is more personalized and reliable regardless of the customers’ chosen channel when purchasing products and services. While many traditional communication channels like emails and phone calls are still useful, many companies are now offering increasingly diverse contact channels […]

Customer retention is at the heart of every B2B enterprises. According to Fred Reichheld, author of the Loyalty Effect, a 5% increase in customer retention can lead to a 25% to 100% rise in a company’s profit. Without solid retention, call centers for customer support might end up investing a lot of money on acquisitions. […]

Building an effective prospect database is a key component to grow your customer base and generate leads. While many business-to-business (B2B) companies have figured out that creating a central marketing data warehouse can help them handle existing customer relations, there is still a lot of work to be done when it comes to prospect database development. […]

Measuring customer support success is an important aspect to identify how well your business is operating, what are your customers’ perception about your services, and even to attain business growth. But how are you going to measure your customer support success Key Performance Indicators (KPIs) can help you deal with that. What Is a Key Performance Indicator […]