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Building an effective prospect database is a key component to grow your customer base and generate leads. While many business-to-business (B2B) companies have figured out that creating a central marketing data warehouse can help them handle existing customer relations, there is still a lot of work to be done when it comes to prospect database development. […]

Measuring customer support success is an important aspect to identify how well your business is operating, what are your customers’ perception about your services, and even to attain business growth. But how are you going to measure your customer support success Key Performance Indicators (KPIs) can help you deal with that. What Is a Key Performance Indicator […]

Having a hard time looking for effective customer retention strategies? While some business to business (B2B) Enterprises think that replacing lost customers with brand new customers is the ultimate key to overcome the dilemma of maintaining customer retention, keeping a customer is cheaper than getting a new one.  In fact, the best customer support companies […]

With digital transformation, businesses are becoming customer-centric, making call centers – a key to business success. Call centers need to be business-focused, standardized, technologically advanced, and scalable. Providing superior call center services needs a combination of expertise, infrastructure and constant modernization, which may not be effectively addressed by in-house teams. This blog will help you understand the […]

Call centers is one of the fastest growing industry in the Philippines. The country is a top business process outsourcing destination for the estimated $150-billion BPO industry. More than a million Filipinos are employed by contact centers – solving unemployment problems in the country. Markable Solutions opened its new offices in the Philippines in 2018, […]

The fresh industrialized economy of the Philippines is reputed as being among the most promising in the world. The country has the 13th largest population and the 34th largest economy in the world. Thanks to its sustained growth and modernization, the Philippines has managed to attract many multinationals looking to cut down their operating costs, take advantage […]

Small businesses are becoming an integral part of the world economy. Customers are aggressively searching for businesses that can directly address their needs. And in this age of digitization and social media, it’s vital that your prospects have all the information they need to reach you. One of the most dynamic ways to increase your […]

Is your content marketing strategy not working?Well, you are not alone. A lot of companies fail at content marketing — and they can’t even figure out why. Markable Solutions has summarized the top 5 reasons why content marketing won’t always work: Content is irrelevant, too technical or too slick Content marketing should be an integral […]

White Papers are a dependable way of promoting quality technical content to decision makers, influencers and users. White Paper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture. White Papers can be easily complemented with different offers and marketing tactics. This blog […]

White Paper, an educational resource is considered one of the most efficient B2B lead generation tools and can have a powerful influence on the ROI of your marketing strategy. Yet, many white papers fail to perform to expectations. They often turn into a list development exercise where contact information is gathered from prospects, but prospects retain […]