Email Marketing helps to engage prospects and convert leads into customers. It’s a popular form of digital marketing that enables businesses promote products and services to their target audience. It helps in lead generation, creates brand awareness, and increases sales. According to Statista 2024, email marketing’s revenue is estimated to reach approximately 11 billion by the end of […]
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Welcome to our journal. Here you can find the latest company blogs and business articles.
Social media is a powerful medium a business can use to connect with its target audience, ensure higher conversions, and increase sales. According to Pew Research Center, 2021, 84% of US adults aged 18 to 29 are active social media users. Companies can rely on social media platforms to attract leads. But social media marketing, popularly referred to […]
Marketing automation enhances the marketing process with various advanced features and facilitates multi-channel customer engagement. It enables businesses to benefit from AI-enabled tools and that help increase sales. Companies can improve the efficacy of their multiple campaigns, attract high-quality leads and get more conversions. Lenskold reveals that 78% of successful marketers say marketing automation is the most important […]
Back office functions support all the main functions of business organizations. They ensure that the organization, on the whole, works seamlessly. Outsourcing is an excellent strategy that optimizes business activities without incurring huge expenditures. Businesses can access the expertise of trained and seasoned professionals at a nominal fee. It helps them focus on mission-critical tasks […]
What is B2B Lead Generation? B2B Lead generation is a strategic process of generating leads – finding prospects interested in buying your products or services. The process involves correctly identifying the people with a high potential of becoming your customers. It helps streamline the sales and marketing process as all the efforts are directed towards approaching […]
Back Office operations are critical for every business. They support the front-end or mainstream functions, complement them, and ensure the optimum working of the entire organization. Today companies can outsource the back-end functions, cut costs and increase efficiency. So, is it a good idea to get support for back-office operations? Let’s discuss back office processes, their […]
Have you noticed that some of your customers become hesitant to click the “Add to Cart” or “Avail Now” button when shopping online? That’s because many of them are unsure still when checking your product or services. What they need is a little push, a gentle boost to restore their confidence and finish the purchase […]
At the threshold of the New Year, businesses need to introspect, look at the big picture and optimize their options. They need to delegate the responsibility of back office operations to a reputed back office support company that can handle the responsibility well. Back office support services are vital and complement the front office operations and ensure that the […]
Digital Marketing services are crucial for businesses to compete in a dynamic marketplace and reach the target audience. Getting highly qualified leads is no mean feat – it requires research and the right tools. According to the Statista Research Department, the number of internet users is projected to reach 5,631.54 million by 2025! Setting up an […]
No country in the world has embraced the concept of outsourcing back office support services like the US. Despite well-publicized concerns about the effects on the domestic employment market, US companies continue to outsource back-office functions to offshore providers. According to a recent study by IBM, among those US startups that choose to outsource back-office functions, […]
About Us
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
Recent Blogs
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