Back office functions support all the main functions of business organizations. They ensure that the organization, on the whole, works seamlessly. Outsourcing is an excellent strategy that optimizes business activities without incurring huge expenditures. Businesses can access the expertise of trained and seasoned professionals at a nominal fee. It helps them focus on mission-critical tasks […]
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Welcome to our journal. Here you can find the latest company blogs and business articles.
What is B2B Lead Generation? B2B Lead generation is a strategic process of generating leads – finding prospects interested in buying your products or services. The process involves correctly identifying the people with a high potential of becoming your customers. It helps streamline the sales and marketing process as all the efforts are directed towards approaching […]
Back Office operations are critical for every business. They support the front-end or mainstream functions, complement them, and ensure the optimum working of the entire organization. Today companies can outsource the back-end functions, cut costs and increase efficiency. So, is it a good idea to get support for back-office operations? Let’s discuss back office processes, their […]
Have you noticed that some of your customers become hesitant to click the “Add to Cart” or “Avail Now” button when shopping online? That’s because many of them are unsure still when checking your product or services. What they need is a little push, a gentle boost to restore their confidence and finish the purchase […]
At the threshold of the New Year, businesses need to introspect, look at the big picture and optimize their options. They need to delegate the responsibility of back office operations to a reputed back office support company that can handle the responsibility well. Back office support services are vital and complement the front office operations and ensure that the […]
Digital Marketing services are crucial for businesses to compete in a dynamic marketplace and reach the target audience. Getting highly qualified leads is no mean feat – it requires research and the right tools. According to the Statista Research Department, the number of internet users is projected to reach 5,631.54 million by 2025! Setting up an […]
No country in the world has embraced the concept of outsourcing back office support services like the US. Despite well-publicized concerns about the effects on the domestic employment market, US companies continue to outsource back-office functions to offshore providers. According to a recent study by IBM, among those US startups that choose to outsource back-office functions, […]
Many B2B companies are continually searching for new ways to become more customer-centric in today’s competitive world. In fact, a recent study from Deloitte and Touche revealed that customer-centric companies are up to 60% more profitable than competitors. However, developing a genuinely customer-centric culture is a bit challenging and requires building a comprehensive lead generation and digital marketing strategy with buy-in […]
An accurate contact list becomes an essential component in effective sales cycles. Without an accurate list of prospects, the entire sales and marketing teams’ effort becomes inefficient and cumbersome. Referrals, directories, trade shows, and cold calling are some of the common methods used to develop an accurate prospect list. However, with the near obsession with […]
Data integrity becomes increasingly essential as more B2B companies use data-driven techniques to generate revenue and improve operational efficiencies. The inability to trust the data gathered from various sources can sabotage a company’s efforts to fulfill critical business objectives. In fact, incorrect, duplicate, or outdated data will never support optimum marketing decisions. According to a […]
About Us
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
Recent Blogs
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B2B Lead Generation in The Era of Zero-Click Content
September 30, 2025 -
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How to Increase Sales and Boost Your B2B Lead Pipeline Faster in 2025
September 15, 2025
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