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Search Engine Optimization (SEO) for IT and technology companies can be tough. Why? A significant portion of these companies’ target audiences doesn’t consume or search for content as many others do. Most of these audiences consist of professionals who seek technical content. Therefore, crafting search-engine-optimized content for the IT and tech audience involves discussing highly […]

Most businesses are relying on high-quality data to make critical decisions for their organization. If the data is inaccurate and incomplete, they might create ineffective business strategies, lose potential leads, and eventually gain lower profits in the future. To ensure that data is accurate and complete, businesses rely on database validation to boost their data […]

According to a study done by the Altera Group, 97% of marketers believed that they had a higher ROI from account-based marketing than other marketing campaigns. In a recent study from AI Multiple, it’s been estimated that 96% of organizations and companies consider ABM campaigns as the key driver to increase revenue in B2B sales. These studies really show […]

It’s no secret that companies must have a steady pipeline of new sales leads to survive and prosper in these challenging times. For instance, B2B businesses need customized lead generation strategies to reach their target audiences at various points of their customer journey and eventually nurture them into becoming highly qualified leads. We all know […]

B2B Video Marketing – Videos have become an effective and convenient way to demonstrate what your business has to offer to potential customers. According to a study by HubSpot, A massive 85% of companies use video as a marketing tool, which is a no-brainer considering that every year, mobile video consumption rises by 100%. On the other […]

ABM Content syndication is starting to create a buzz in the world of account-based marketing (ABM). Once commonly an under performing channel, content syndication now plays an essential role in most ABM campaigns. In fact, content syndication beats other marketing initiatives by 85%, according to ITSMA research. For businesses who want to grow their sales pipeline, […]

Live chat is commonly used to support sales or customer service activities. It can help businesses communicate directly with their prospective clients in real-time. But did you know that it can also be used as a powerful B2B lead generation strategy? Live chat offers a direct line of communication to visitors. When people visit your website, it […]