White Paper Syndication is an inseparable part of a B2B Lead Generation Strategy. It refers to publishing or distributing White Papers on different platforms, including third-party websites. The idea behind White Paper syndication is to reach out to a broader audience via mediums that have a greater reach. Businesses can maximize their reach by syndicating […]
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Welcome to our journal. Here you can find the latest company blogs and business articles.
Customer support services refer to the assistance businesses provide their customers and prospects during the different stages of the customer journey. The services enable enterprises to address customers’ issues promptly and deliver an enhanced customer experience. Customers and prospective buyers have different questions. They might need information about a product or want to know about […]
Back office support services are crucial to the existence of a business. They enable companies fulfill their obligations towards their customers and stakeholders and ensure business growth. Business organizations need support to streamline back-office functions, and in this endeavor, they can get assistance from companies offering high-quality back-office outsourcing services. This blog will elaborate on the […]
Customer demands are evolving rapidly. Businesses need new technologies and better strategies to keep pace with them. Emerging technologies like AI help automate customer support and make it super-efficient, enabling business to offer better customer experiences (CX). The market is highly competitive, and companies must adapt quickly to changing trends and deliver fantastic customer experiences. […]
What is appointment setting? Appointment Setting is integral to the business development process for every company. It connects the business with its clients by scheduling meetings between the sales personnel and prospects to convert them into customers. Appointment setting lead generation involves creating a prospect list and verified databases, starting a dialog with prospects, nurturing the relationship and […]
Lead generation is a process that involves various steps. Lead scoring is one of the approaches B2B marketers use to generate leads. It is an inherent part of the lead generation process and helps businesses increase conversions. Enterprises are adopting the lead-scoring strategy to make their lead-generation process more efficient and result-oriented. According to Marketing Sherpa, […]
Account-Based Marketing Tactics, Examples & Strategy Account-based marketing (ABM) is a popular marketing strategy in which a business focuses on a set of target accounts within a particular market. ABM helps companies to adopt a laser-targeted approach and unify the marketing and sales processes. Businesses can make more profits by targeting high-value clients and getting more conversions. […]
Email Marketing helps to engage prospects and convert leads into customers. It’s a popular form of digital marketing that enables businesses promote products and services to their target audience. It helps in lead generation, creates brand awareness, and increases sales. According to Statista 2024, email marketing’s revenue is estimated to reach approximately 11 billion by the end of […]
Social media is a powerful medium a business can use to connect with its target audience, ensure higher conversions, and increase sales. According to Pew Research Center, 2021, 84% of US adults aged 18 to 29 are active social media users. Companies can rely on social media platforms to attract leads. But social media marketing, popularly referred to […]
Marketing automation enhances the marketing process with various advanced features and facilitates multi-channel customer engagement. It enables businesses to benefit from AI-enabled tools and that help increase sales. Companies can improve the efficacy of their multiple campaigns, attract high-quality leads and get more conversions. Lenskold reveals that 78% of successful marketers say marketing automation is the most important […]
About Us
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
Recent Blogs
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B2B Lead Generation in The Era of Zero-Click Content
September 30, 2025 -
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How to Increase Sales and Boost Your B2B Lead Pipeline Faster in 2025
September 15, 2025
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