Head- Demand Generation

Job Description/ Responsibilities

• Ensure to manage multiple client accounts and timely delivery.
• Directly supporting the telemarketing team and managing the budget- “resource allocation and production.”
• Execute strategies and processes for operational readiness, agents onboarding and training.
• Produce performance management productivity stats on a regular basis.
• Coordinating with customer success and telemarketing teams on challenges and solutions.
• Monitoring performance, quality assurance and evaluation.
• Weekly, monthly, and quarterly performance review with the reporting person.
• Conduct daily pre & post shift meetings with telemarketing teams to track performance and execute multiple programs to improve productivity. 
• Provide regular feedback and input to the reporting manager on the quality and accuracy of relevant campaigns and related tools.
• Closely work with the delivery team to track and manage end-to-end lead flow.
• Involve in the hiring process and ensuring an adequate pool of resources. 
• Work closely with lead generation (telemarketing) team, set up KPI’s and knowledge transfer for new projects.
• Timely measure cost per lead (CPL), understanding and evaluating return on investment (ROI).

Qualifications 

Bachelor’s or master’s degree in marketing, Business Administration, or a related field.