Social media marketing helps educate and attract prospects to your company offerings and website through social media platforms. Markable solutions social media marketing unit learns about your target audience, then social media profiles, and manages regular social media interactions such as daily tweets, FB and LinkedIn updates, and comments moderation.
Markable Solutions can help you with the following social media marketing challenges:
- Social strategy not working
- Clicks but no conversions from campaigns
- Team does not have experience in calculating social media marketing ROI
Is It Possible? – Measuring Social Media Marketing ROI?
Social media marketing is no longer a fad. More and more companies have started embracing it making it a big part of their corporate marketing strategy. But many marketers are still struggling with ROI calculations.
According to Adobe’s research, 52% of marketers indicate that difficulty in measuring ROI is the major cause of frustration in social marketing.
So, how do you calculate social media marketing success? – Most marketers use different social media metrics to track results. Here are some examples:
- Likes/Followers/Fans etc.
- Site Traffic
- Leads
- Sign-ups
According to Awareness, Inc.’s studies, 96% of social media experts measure number of fans and followers,84% measure mentions, 89% measure traffic, 55% track share of voice, and 51% track sentiment. Selecting proper analytics tools can also make things much easier. Markable Solutions highly recommends Google Analytics and Hootsuite Analytics for making ROI calculations.
This is the precise reason why companies need digital experts like Markable Solutions who can effectively design, implement and track your social campaigns, while making sure that all your efforts are properly aligned with your major business goals.
Our Social Media Marketing Process
“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” – Amy Jo Martin
A major part of your brand identity is the replication of your digital footprint. You need to make sure that you follow a consistent brand identity on all the social media marketing networks.
Markable solutions offers a simple 5 step SMM – social media marketing process:
- Goals Set-up – We start with integrating your social goals with business goals and digital marketing strategy. Metrics used for setting goals will be also used for measuring success and ROI. Frequency for content sharing, target keywords, call-to-action links, etc; are all documented beforehand.
- Building social network – We create your company’s profiles on relevant social media networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Youtube, Google+, etc.
- Social content creation– We harvest, repurpose and optimize your existing marketing and sales collaterals for social campaigns.
- Sharing and Communication – The editorial calendar is then updated with details on when and what will be posted and shared. Relevant communication is then initiated within the network to foster client-prospect-customer relationship.
- Measurement and Tracking – We regularly monitor and audit all the social activities and send you a detailed report,monthly.