Search engine marketing (SEM) is the process of increasing traffic and visibility from search engines through SEO, content marketing and paid advertising. Markable Solutions follows ethical SEO techniques to increase website’s search ranking by doing quality link building, social and content marketing. We can also creatively manage your paid advertising campaigns right from campaign set-up on different paid platforms, keyword research, bidding, A/B ad testing and reporting.
Markable Solutions can help you avoid the following common search engine marketing complications:
- Low website ranking
- Inability to implement proper SEO tactics in-house
- In-house team with no experience in managing PPC campaigns
The Ultimate Question: SEO or PPC
Every marketer faces this dilemma when it comes to assigning the digital marketing budget. SEO or PPC? Which one is the best option? Here are some interesting statistics related to SEO and PPC which will help you decide better:
- 61% of global Internet users explore products online. (Interconnected World: Shopping and Personal Finance, 2012)
- 60% of all organic clicks go to the organic top 3 search results. (Business 2 Community)
- SEO and social media accounted for a collective 23% of all inbound budget shares in 2013.
- SEO delivered 14% of marketers’ total lead sources and 13% of all customers in 2013.
- 70 % to 80 % of search users ignore paid search ads.
- 72 % of PPC marketers plan to increase PPC budget in 2014.
Statistics show that though SEO is highly effective and mostly preferred over PPC, marketers are still increasing budgets for PPC. PPC campaigns gives your website a traffic boost as soon as a campaign goes live, with no conversion guarantee, while organic SEO is a long term strategy. Markable Solutions highly recommends a combination of SEO and PPC campaigns to create a strong SEM strategy.
Our Search Engine Marketing Process
SEO – Search Engine Optimization
SEO is a process and not a one-time project. We start the process with a detailed website and company brand analysis. The analysis results are presented to the client in a form of PDF report. The major part of the analysis process is keyword/phrase research which involves identifying key phrases that will be used in website optimization and digital marketing. We make sure that the keywords are highly searched with relatively low competition on varied search engines. Based on the findings of the analysis, the SEO goals are set. The goals – search success metrics are regularly monitored and reported throughout the project. Search engines gives a lot of importance to quality content. We make sure that the client website has original, relevant and optimized high-quality content. If necessary, we work with our content writers to create new content. Once the website content is updated, we work on Onpage and Off page optimization activities. Regular reporting is done to track key metrics used to set SEO goals.
Here is the outline of the SEO process that we follow to optimize client websites:
- Website analysis, keyword research and report
- Goal set-up
- Content creation
- Website Onpage optimization
- Inbound link building – social media marketing, blogging, articles, etc.
- Monthly analysis and reporting
PPC – Pay Per Click
PPC can give you those quick leads which your sales team dearly needs while your SEO process is still taking off. Markable Solutions helps companies at every step to guarantee campaign success. We start with setting up your account on paid platforms of your choice – Google Adwords, Yahoo Advertising, etc. We can also manage your social media paid campaigns. We then research the keywords and phrases for bidding and conduct competitor research to better estimate budget requirement. We then finalize the keywords after brainstorming with your marketing team. Based on the finalized keywords we create advertisement messaging that are highly targeted and persuasive to ensure that visitor’s click using special offers and promotions. We also make sure that the landing page content is well optimized and relevant for quick conversions. We then closely monitor your PPC campaign, conduct A/B testing, change bidding and keep refining the process to make sure that the campaigns generate quality leads.
Listed below are the easy to implement steps for executing a successful PPC campaign:
- Account set-up
- Keywords research and budget set-up
- Ad content creation
- Landing page creation
- Bidding, A/B testing and refining