List to Lead Database Marketing

B2B Inside Sales (often termed as Virtual Sales or Tele-Sales) is a sales model for B2B companies through various remote methods – mostly over email and phone.

Core Objectives of B2B Inside Sales

List of Lead Marketing Services

List-to-Lead Database Marketing

Does your company have unproductive inside sales? What about dirty databases or poor campaign results? If you are facing any of the following challenges, then our List- to-Lead is the apt solution for you.

List-to-Lead is a radical inside sales offering designed to cater to B2B companies looking for ways to increase lead flow and boost revenue.

The Evolution of Database Marketing Trends and Lead Management

Over the last decade, database marketing has evolved at a momentous pace and technological advances have played an important role in fueling these rapid changes. Consequently, technology has introduced numerous sales and marketing tools such as CRM, content management, marketing automation, and other real-time business intelligence solutions, which has made one-to-one marketing (personalization) a reality. Aligning inside sales with personalized integrated marketing can not only accelerate sales but also increase prospect engagement.

Other than database management, marketers face major issues with lead management when implementing multichannel integrated marketing.

Here are some statistics about the importance of lead management:
  • Only 25% of total leads are legitimate and could advance to sales. (Source: Gleanster Research)
  • 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa)
  • Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Source: Forrester Research)
  • 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Source: Forrester Research)

Why Develop Custom Email Database Marketing?

Email marketing is one of the most effective ways for your business to connect with customers and build long-lasting relationships with them. A customized email database marketing enables companies to:

  • Reach targeted database marketing
  • Increase tele-sales productivity
  • Cut down sales cycle
Here are some statistics about the importance of lead management:
  • 81% of SMBs still depend on email as their primary customer acquisition channel, and 80% for retention. (Source: Emarsys)
  • Emails with personalized subject lines generate 50% higher open rates. (Source: Yes Lifecycle Marketing)
  • For every $1 you spend on email marketing, you can expect an average return of $42. (Source: DMA)
  • 49% of customer stated that they would love to receive promotional emails from their favorite brand on a weekly basis. (Source: Statista)
  • When it comes to email marketing, 49% of all emails are opened on mobiles devices. (Source: IBM)

Our List-to-Lead Solution

Markable Solutions develops customized lists and executes high impact email campaigns followed by targeted tele-calling campaigns to generate marketing qualified leads (MQLs) for your sales pipeline. Our list-to-Lead solution includes the following major offerings.

Event Marketing
Event Marketing
Proving ROI is the biggest challenge facing today’s event marketing team. How to predict how many people will attend your events and what drives them is a constant debate in marketing circles. Pre-planning an event as almost as important as the event itself, how to set goals, many attendees to target, who to target, how to procure an accurate list? what should be the mix of decision-makers that you need vs others who come to events to learn or to enjoy some time off? Markable Solutions helps you with these dilemmas.
Read more
Account Based Marketing
Account Based Marketing
Account-Based Marketing (ABM) is a B2B strategy that engages both sales and marketing efforts on a definite set of target accounts within a market and employs personalized campaigns designed to resonate with each account. With ABM, marketers can create a strategic set of activities that make them rise above the rest and capture their target accounts easily.
Read more
B2B Lead Generation
B2B Lead Generation
Companies looking to supplement their in-house B2B lead Services efforts have several options available to them, Buying B2B prospect lists from vendors, to outsourcing the tele-calling effort for qualify marketing leads and setting-up appointments. But all these B2B Services can’t work until your email lists and telemarketing activities are incorporated into your lead nurturing and management strategy.
Read more
Lead Scoring and Nurturing
Lead Scoring and Nurturing
No time for lead scoring and nurturing? Lead management is a natural struggle between Marketing and Sales. Sales feels there are never enough leads while Marketing feels that Sales neglects the marketing qualified leads sent by Marketing.
Read more
Database Validation
Database Validation
Today every business from SMBs to large organizations is dealing with databases – cluttered with outdated, invalid or incomplete data. While executives have been regularly drifting between companies, jobs and titles these days, dirty data has become more than a nuisance. Without professional database validation, your situation won’t improve.
Read more
Prospect List Development
Prospect List Development
The foundation of any successful marketing campaign depends on the availability of a targeted list of contacts. Markable Solutions offers complete B2B prospect list development and database marketing services.
Read more

Our integrated marketing campaigns are strictly results driven, aimed at generating quality leads. Our offshore team develops custom, high-quality email databases, nurtures cold leads, & generates sales-ready leads. These time-intensive tasks are beyond the scope of onshore list developers; costs & processes would be prohibitive.

Content Syndication & Search Engine Marketing (SEM), classified under our key offerings, form a critical component of ROI in our List-to-Lead Approach.

Markable Solutions List-to-Lead Database Services Team

Our List-to-Lead Database Services team includes:

List to Lead

Leading technology-focused media company looking for event marketing services.

For this ongoing project, our primary objective is to manage huge databases for multiple events (executed every month) and recruiting event participants. Despite the immensity of the project, we have had excellent results in engaging thousands of event participants and successfully managing the ever-growing database marketing volume.

how can we help you?

Neet to get in touch with us? Please click on the link below to contact us.

“It was such a pleasure to work with the Markable Solutions team. They were strategic, efficient, and a resourceful. With just one briefing they were able to successfully run with the data collection exercise. The data scientists on my team were very impressed with the level of data hygiene and structure from the team’s effort.”

theme_placeholder
Mark
CEO, Tech Startup

Looking for a First-Class Business Plan Consultant?