Digital marketing is an all encompassing term for the targeted, quantifiable, and interactive marketing of products or services using digital technologies to reach and convert prospective leads into customers.The core objective of digital marketing is to promote brand, build awareness and increase sales through various internet marketing techniques.
Are struggling with any of the following challenges:
- Sloppy digital campaign results
- Failure in recruiting and retaining good resource for digital marketing
- Inability to measure digital ROI
Then you have landed at the right place.
Evolving Digital Landscape
Today we have entered a new digital age. The magic word: INTERNET has created the power shift from sellers to consumers. Now buyers have truly discovered the power of self-advocacy and education. thanks to smartphones – information is just a finger tap away.
Today’s consumer is smart and pro-active across multi-channels. Businesses hence needs a multi-channel marketing strategy that offers prospects a seamless experience across all touch points. Companies not adopting digital marketing strategy are outdated and will be vanquished by competitors in coming days. Research supports this theory:
- 57 % of prospects complete their research before even engaging with sales. (Source: Corporate Executive Board and Marketing Leadership Council)
- More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years. (Source: AdWeek)
- 79% of companies that have a blog report a positive ROI for inbound marketing in 2013. (Source: HubSpot State of Inbound, 2013)
- 84% of B2B marketers use social media in some form. (Source: Aberdeen)
- In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (Source: eMarketer).
Planning A Robust Digital Marketing Strategy
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” – Steve Jobs
Crafting a robust, interactive and future-oriented digital marketing strategy is a dream come true for every marketer. With strong digital technology skills, the Markable Solution’s team effectively promotes client products and services by a generating buzz on the Internet using an easy to design and implement plan.
Our Digital Marketing Process: How we work
Plan and Design: Based on your marketing goals and digital marketing budget, Markable Solutions designs a comprehensive digital. We also analyze your competitors, current brand reputation, past metrics for website traffic, lead conversion, CTR, etc.
Create: Content, Profiles and Campaigns – Our team of writers write new content or re-purpose existing content and optimize them for your marketing campaigns. We competently create content for website, articles, blog, email messaging, offers landing page, social promotion, etc. Our teams can also help you in creating/editing profiles on different social media platforms. With appropriate content, offers and call-to-action, Markable Solutions then designs your digital marketing campaigns utilizing the latest tools. We use Ads, emails and social media promotion and make sure that the content used for campaigns is consistent, engaging and suitable for promotion on multi-channels.
Implement: Planned campaigns are executed and thoroughly tracked for reporting.
Analyze and Report: Campaign results are carefully monitored and analyzed to calculate ROI and decode any impending issues.
Our Digital Marketing Services include these offerings:
- SEM – Search Engine Marketing
- Social Media Marketing
- Email Marketing
Search engine marketing (SEM) is a form of digital marketing that revolves around promotion of websites by aggregating their visibility in search engine results pages through SEO, content marketing and paid advertising. Markable Solutions follows ethical SEO methods to increase website’s reputation by doing quality link building and content marketing. We can also productively manage all your paid ad campaigns right from campaign set-up, keywords bidding, A/B testing and reporting.
Social media marketing helps in educating and attracting prospects to your company website through social media websites. Markable solutions is an expert in designing social profiles and managing day-to-day social media interactions like daily tweets, FB and LinkedIn updates, etc. We can also re-purpose your existing marketing and sales content for social media campaign.
Blog links when effectively promoted through social media creates a new channel for companies to interact with their prospects and customers. Blogging also helps in SEO and achieving your content marketing strategy. Markable Solutions can create and implement an effective blogging strategy that helps you in achieving your marketing goals.
Email marketing is the most economical as well as effective way to reach your target prospects. Markable Solutions offers customers end-to-end email marketing services including campaign and list management, template designing, email creation and customized reporting. We can manage all types of email campaigns including product/services promotion, newsletters, holiday offers, nurturing campaigns and more.
Client: Leading technology-focused venture capital firm wanted to re-position their brand value using social media. They also wanted to actively promote one of their investors on leading social media channels.
Our role and deliverables: Our primary objective was to raise awareness about the company and work on-brand building for the pioneer investor amongst the target audience of promising early stage technology firms, using social media.
We strategized 6 months social campaign, primarily across Twitter and Linkedin, supported by blogs promotion. Despite the niche target audience, we succeeded in generating thousands of Twitter and LinkedIn followers for the investor and re-asserting brand value for the VC company.