B2B Inside Sales (often termed as Virtual Sales or Tele-Sales) is a sales model for B2B companies through various remote methods – mostly over email and phone.
Core Objectives of B2B Inside Sales
List-to-Lead Database Marketing
Does your company have unproductive inside sales? What about dirty databases or poor campaign results? If you are facing any of the following challenges, then our List- to-Lead is the apt solution for you.
List-to-Lead is a radical inside sales offering designed to cater to B2B companies looking for ways to increase lead flow and boost revenue.
The Evolution of Database Marketing Trends and Lead Management
Over the last decade, database marketing has evolved at a momentous pace and technological advances have played an important role in fueling these rapid changes. Consequently, technology has introduced numerous sales and marketing tools such as CRM, content management, marketing automation, and other real-time business intelligence solutions, which has made one-to-one marketing (personalization) a reality. Aligning inside sales with personalized integrated marketing can not only accelerate sales but also increase prospect engagement.
Other than database management, marketers face major issues with lead management when implementing multichannel integrated marketing.
Here are some statistics about the importance of lead management:
- Only 25% of total leads are legitimate and could advance to sales. (Source: Gleanster Research)
- 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa)
- Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Source: Forrester Research)
- 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Source: Forrester Research)
Why Develop Custom Email Database Marketing?
Email marketing is one of the most effective ways for your business to connect with customers and build long-lasting relationships with them. A customized email database marketing enables companies to:
- Reach targeted database marketing
- Increase tele-sales productivity
- Cut down sales cycle
Here are some statistics about email database marketing:
- 81% of SMBs still depend on email as their primary customer acquisition channel, and 80% for retention. (Source: Emarsys)
- Emails with personalized subject lines generate 50% higher open rates. (Source: Yes Lifecycle Marketing)
- For every $1 you spend on email marketing, you can expect an average return of $42. (Source: DMA)
- 49% of customer stated that they would love to receive promotional emails from their favorite brand on a weekly basis. (Source: Statista)
- When it comes to email marketing, 49% of all emails are opened on mobiles devices. (Source: IBM)
Our List-to-Lead Solution
Markable Solutions develops customized lists and executes high impact email campaigns followed by targeted tele-calling campaigns to generate marketing qualified leads (MQLs) for your sales pipeline. Our list-to-Lead solution includes the following major offerings.
A precise list of prospects becomes a critical element in effective marketing and sales strategies. Markable solutions lets you match your target market with your budget and develop a custom prospect database with verified mailing addresses, phone numbers and email ids.
A clean and verified database is worth the effort. Markable Solutions helps you validate your existing database by replacing incorrect or missing contacts details, conducting phone verification and ensuring uniform data format to make sure your database is up-to-date.
Your sales pipeline is primarily dependent on how efficiently you can kindle and capture the interest of your prospects. Markable Solutions’ B2B Lead generation service ensures a consistent flow of (hot) sales-ready leads for your sales force using an integrated marketing approach. Our leads are of very high-quality with more than a 50% conversion rate.
Markable Solutions is adept at managing your lead lifecycle right from finding new prospects, educating prospects, capturing inquiries, scoring, nurturing not-ready-for-sales leads, discarding unwanted inquiries, generating sales-ready leads and updating CRM.
A successful event marketing campaign not only provides value to attendees through educational content but also stimulates interest. Markable Solutions’ experience in event marketing ensures that you generate quality event leads by offering event promotion services such as online event planning, database development, digital marketing, registrations, reminders and post-event follow-ups.
Content Syndication and Search Engine Marketing (SEM), classified under our key offering are also an important part of our List-to-Lead Approach.
Our integrated marketing campaigns are strictly results driven, aimed at generating quality leads. Our offshore team develops custom, high-quality email databases, nurtures cold leads, & generates sales-ready leads. These time-intensive tasks are beyond the scope of onshore list developers; costs & processes would be prohibitive.
Markable Solutions List-to-Lead Database Services Team
Our List-to-Lead Database Services team includes:
|Database Marketing Case Study|
|Client: Leading technology-focused media company looking for event marketing services.|
|Our role and deliverables: For this ongoing project, our primary objective is to manage huge databases for multiple events (executed every month) and recruiting event participants. Despite the immensity of the project, we have had excellent results in engaging thousands of event participants and successfully managing the ever-growing database marketing volume.|