Content Is King … Still True?

Content Is King … Still True?

We’ve all heard the phrase “content is king” … but is it? To stand out in this age of information overload, a company has to differentiate itself continually. To keep reinventing itself. The best way to do this is to feed the SEO machine with new content constantly.

Content Is King … If It’s Relevant

Relevancy is important. It comes from first figuring out what customers want, and then developing a plan to meet that need. After all, once you’ve honed in on the need, generating captivating content can convince customers of the business’ ability to fulfill those needs. Become an expert of your audience, and content ideas will start emerging … and keep emerging.

It is not enough to put out great catchy phrases once or twice. Content must be dynamic, if it is to keep getting discovered by customers and move the needle on sales. Digital media analysts have learned that the median article lifespan to be 2.6 days. How’s that for a pointer on how frequently you should be posting new content to your site?

Bill Gates – Prophet, or Just Real Smart?

Back in the mid-nineties, Bill Gates said: Content is king. Gates cautioned that people must be rewarded with deep and extremely up-to-date information … audio, and possibly video. It was both an observation of those times as well as a prophetic statement.

We, young marketing enthusiasts at the time, agreed that producing winning content was the key to marketing success. Since then content has been crowned king all over again because of the sheer volume of information being absorbed by search engines.

A 2015 Content Marketing Institute and Marketing Profs survey shows 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge.

The short of all this is: Content Marketing War has begun – The battle for audience attention and desirable sales action. No matter who wins, CONTENT IS KING … and always will be.

Download Whitepaper
Recent Blogs
  • Five Benefits of AI in Digital Marketing

    Artificial Intelligence is already transforming the digital marketing industry in the post-pandemic world. In fact, AI technologies can help businesses optimize and speed up their various marketing tasks, improve customer experiences and drive conversions. However, B2B marketing support companies are still scaling their use of AI technologies to align with their sales and marketing strategies.

    June 9, 2022
  • How Back-Office Support Can Impact Your Marketing Campaigns

    While back-office support is composed of a variety of behind-the-scenes roles that do not directly interact with the customer or a prospect, data has proven that the back office is responsible for 60% of the customer experience. Therefore, businesses that have a significant gap between their front and back offices could be at risk of

    May 31, 2022
  • Five Characteristics of An Efficient B2B Marketing Agency

    When you’re looking for an efficient B2B marketing support agency, you don’t want to settle for just anyone. Choosing your marketing agency plays an important role in today’s changing world. You’ll want a firm that comprehends your business model and can clearly classify the right target audience for your brand. You’ll also want a B2B

    May 27, 2022
  • The Elements of a B2B Social Media Marketing Strategy

    Social media plays an imperative role in our daily lives. It connects us to the world. In the B2B world, consumer adoption of mobile technology has opened the doors for companies to reach buyers wherever and whenever they’re connected. In fact, an optimized B2B social media strategy is a straightforward approach to showcase messaging and

    May 26, 2022
  • Five SEO Techniques for IT and Technology Companies

    Search Engine Optimization (SEO) for IT and technology companies can be tough. Why? A significant portion of these companies’ target audiences doesn’t consume or search for content as many others do. Most of these audiences consist of professionals who seek technical content.

    April 27, 2022

How can we help you?

We love questions and feedback – and we’re always happy to help! Please click below to contact us.