Content syndication multiplies marketing production by re-purposing or distributing an already-published piece of content on various other third party websites. Content marketers are starting to accept the fact that it’s practically impossible to yield 100% original content with limited internal resources and increasing the network of websites that carry the content is very useful for branding and positioning. Some popular content typically used for syndication are:
- Articles
- Blog posts
- Press releases
- Videos
- Podcasts
Using our “Content Syndication Multiplies” strategy is a complex game though, as Google penalizes duplicate content. Google’s business and mission has always been to provide users with the quickest, most relevant, content for their searches and email. Eventually, if you use too much duplicate content, Google will flag your site, and you’ll soon find yourself with little domain authority, and very little presence on the first pages of search – Google or Bing.
MUSTs for Content Syndication
- Don’t duplicate content
- Make content relevant to your audience
- If you don’t include a primary call-to-action, at least be sure to include your corporate information
- Try not to simply re-write what most of your audience already knows
Content Syndication Multiplies … without Duplication
Remember that once you start using syndication strategies, more of your brand will become visible. This means that any mistakes could multiply regarding brand presence and legitimacy. With the Google Panda 4.0 roll out, numerous websites that supported syndicated content saw a 60% decrease or more in their SEO visibility and traffic.In cases where some of your content syndication might overlap current topics – and thus risk any content duplication, always maintain separate on-site high-quality, original content.This mitigates risk of watering down your brand.
Setting 60/40 balance with 60% of your content being original material and applying proper linking techniques with other precautionary content syndication measures, your content syndication multiplies at a safe pace with Google.
Download Whitepaper
Recent Blogs
-
Everything You Need to Know About B2B SaaS Lead Generation
Leads are the fuel of growth for any business-to-business company. It’s a pretty handy analogy because like cars, no matter how expensive it is, without fuel it’s going anywhere. Once topped up, the most efficient B2B companies will go further on less, and the ones with the best engines will get to their destinations faster.
August 12, 2022 -
What Services Do You Want to Outsource to a B2B Marketing Agency?
In the B2B world, the advantage of outsourcing specific responsibilities and tasks are not an optimization tactic – they are a necessity. Outsourcing is the perfect way to help your business as it progresses through its various growth stages. In fact, may companies outsource some of the work they do. In order to achieve a
July 26, 2022 -
How to Use Hyper-Personalization in B2B Lead Generation
With a myriad of B2B lead generation services, strategies, and tactics available on the internet, many B2B marketers are having a hard time finding the right solution for their lead generation problems. According to a recent study conducted by Authority Website Income, 53% of B2B marketers spend over half of their entire marketing budget on
July 19, 2022 -
What Is the Best Way to Solve B2B Lead Generation Problems?
Difficulty in generating a high volume of leads, sales team not delivering quality leads, and don’t have a lead generation strategy – these are just some of the major lead generation problems that most companies faced in today’s competitive world. Problems are common in B2B lead generation. They can be easily fixed. The challenge is
July 18, 2022 -
What Is the Major B2B Lead Generation Problem Your Company Is Facing Today?
In today’s competitive world, generating leads is becoming more challenging than ever. Many companies are having a hard time formulating the right lead gen strategy to attract potential customers and generate sales. From SMEs and startups to large companies and institutions, finding an effective solution to overcome their lead generation problems is important. A recent
July 15, 2022
How can we help you?
We love questions and feedback – and we’re always happy to help! Please click below to contact us.