Lead Generation through White Paper Syndication – 10 Successful ways to promote your White Paper

Lead Generation through White Paper Syndication – 10 Successful ways to promote your White Paper

White Papers are a dependable way of promoting quality technical content to decision makers, influencers and users. White Paper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture.

White Papers can be easily complemented with different offers and marketing tactics. This blog post will give you 10 creative ways to leverage white papers successfully as a marketing tool, to get maximum results.

10 Successful ways to promote your White Paper

SEO friendly landing page on your website

Create a SEO friendly landing page on your website for the white paper. Add SEO-friendly URL, content, meta details and images. Your landing page must clearly explain why your target audience should take the trouble of sharing their details and downloading the paper. Keep a minimum number of fields and questions in the form. Optimize the PDF too. Add a slider/section about the white paper on the home page and inner pages sidebars. Also add it to your resources page.

Email Campaign

You can further promote the white paper in email campaigns to relevant target audience. For this you can leverage your in-house sales list, newsletter email list, third-party list or even find an online publication with strong online presence to sponsor an ad in their newsletters/ email campaigns. Keep the messaging short and sweet. Refer to the white paper as an ebook.

Sample subject line:  [Ebook] – A Guide to Effective Lead Generation

Social Media Marketing

Make a series of posts/updates for LinkedIn, Twitter, Facebook, G+ etc. It is always advisable to create a summary of your white paper. The same summary can be used for promotions. Try using all the images from the white paper and not just the cover page. Shorten and track the links.

Sample tweet: How to increase your lead flow through #contentsyndication – FREE white paper ShortenLink

Tele-Calling

Tele-calling can be one of the most effective ways to capture white paper leads. Infact, Markable Solutions offers a unique prospect qualification service to call, qualify and promote your white paper through cold calls or email campaign follow-up calls. You could also embed a few qualifying questions into this process which converts your warm white paper lead into a sales-ready lead.

Other Content Syndication Websites

There are many whitepaper syndication websites, such as Find Whitepapers, Tech Republic, Tech Target, and Knowledge Storm, Quinstreet, TEC, etc; which offer both free and pay-per-lead programs for promoting your whitepapers. It largely depends on your target audience, but there is no harm in trying it for FREE. Also, Markable Solutions offers FREE Trial for whitepaper syndication services. There are a few whitepaper distribution services that you can opt for.

Re-purposing Whitepaper to Info-graphics

Infographics are a perfect way to get back links to your website, particularly if they contain important statistics/data. You can include a proper call to action at the end of the infographic that can ask viewers to download your whitepaper. Promote your infographic on your website, blog, social networks and email list.

Blog Posts and Press releases

Write a blog post about your white paper providing a brief overview. You can also make a series of blog posts to cover different relevant sections from the white paper. Promote it in your blog’s sidebar. Also, add a proper call to action at the end of the blog post.

You can also publish a press release to announce the white paper.

Video

You can easily create a video teaser for your white paper and promote it on YouTube, website, blog and your other social networks. Optimize the video before uploading.

Advertisements

You can also place your banner ads on ad networks. The banner ads should have a compelling message and effective landing page. It is important to consider advertising options and relevant websites based on your target industry. Google Display Network is one good option.

Linkedin Promotion

LinkedIn is one of the top B2B social networking sites and there are several ways you can promote your paper on LinkedIn.

  • Promote the white paper on your company page. Share it in your personal status update, and ask your colleagues to do the same.
  • You can also promote the paper using LinkedIn’s advertising. You can buy both ads and sponsored updates to drive readers to your white based on your target audience by company size, job function, title, and location etc.
  • Write a short article on your white paper and upload it to LinkedIn Publisher. Add links of your white paper throughout the article.
  • You can promote the white paper on related LinkedIn groups by mentioning key statistics (without spamming) from your white paper.
  • You can also upload and capture leads from Linkedin Slideshare

Markable Solutions takes pride in offering our most preferred and niche services – White Paper Syndication. We help clients share their most valued white papers through paid web syndication, online marketing and tele-nurture activities. For more information click here or Request a quote.

Download Whitepaper
Recent Blogs
  • How to Use a Recent Sales Popup to Boost Your Revenue

    Have you noticed that some of your customers become hesitant to click the “Add to Cart” or “Avail Now” button when shopping online? That’s because many of them are unsure still when checking your product or services. What they need is a little push, a gentle boost to restore their confidence and finish the purchase

    February 21, 2023
  • Improve Operational Efficiency with Back office Support Services in 2023

    At the threshold of the New Year, businesses need to introspect, look at the big picture and optimize their options. They need to delegate the responsibility of back office operations to a reputed back office support company that can handle the responsibility well. Back office support services are vital and complement the front office operations

    February 14, 2023
  • Top Digital Marketing Trends that will Dominate 2023

    Digital Marketing services are crucial for businesses to compete in a dynamic marketplace and reach the target audience. Getting highly qualified leads is no mean feat – it requires research and the right tools. According to the Statista Research Department, the number of internet users is projected to reach 5,631.54 million by 2025! Setting up

    January 30, 2023
  • Outsourcing Back Office Support Services for US Companies

    No country in the world has embraced the concept of outsourcing back office support services like the US. Despite well-publicized concerns about the effects on the domestic employment market, US companies continue to outsource back-office functions to offshore providers. According to a recent study by IBM, among those US startups that choose to outsource back-office

    January 18, 2023
  • Five Ways to Develop a Customer-Centric Strategy for Your Business

    Many B2B companies are continually searching for new ways to become more customer-centric in today’s competitive world. In fact, a recent study from Deloitte and Touche revealed that customer-centric companies are up to 60% more profitable than competitors. However, developing a genuinely customer-centric culture is a bit challenging and requires building a comprehensive lead generation

    January 10, 2023

How can we help you?

We love questions and feedback – and we’re always happy to help! Please click below to contact us.