Social Media Marketing Challenges

Social Media Marketing Challenges

Social media marketing is one of the most powerful ways for businesses to reach their target prospects. Everyone across diverse industries is trying to make it work in their own way. Companies are moving heaven and earth to leverage it optimally. Marketers are doing everything to create trending Facebook, Twitter or Instagram posts thereby overflowing social networks with text, videos and graphics.

So, everybody has started moving full steam ahead on the social media train without any idea of their final destination or judgement of when they will go off the rails. Social media marketing is laden with challenges thereby leaving unready marketers perplexed, overwhelmed and mystified.

In this blog, we will list down all these major social media marketing challenges.
  • Connection with audience and getting attention – One of the primary challenges that social media marketers face is connecting with the target audience and grabbing their interest. Having a social profile is not enough when it comes to social marketing. Brands have to make an impression and get noticed.
  • Content Creation – Getting prospects attention is not an easy task. You need to constantly produce original, good quality content and present it innovatively every single time. Visuals, graphics, videos, good marketing collateral – everything counts.
  • Content Promotion – You cannot wait for your content to reach your target audience magically. You need to promote the content at the right place and reach out the right audience instead of waiting for them to get in touch with you. Content promotion requires skill and can be very time-consuming. This can be intimidating especially, for start-ups and small businesses.
  • Developing a successful social media marketing strategy – Any mistake in strategizing your social media marketing plan can jeopardize the whole process. Your campaign can be doomed if your social goals are not integrated current business goals and digital marketing strategy.  Goal metrics, frequency for content sharing, keywords, call-to-action, etc; should be all documented beforehand.
  • New and ever evolving social platforms – It all started with Bulletin Board Systems then CompuServe, Classmates.com,  Friendster, Linkedin, Myspace, Facebook, Twitter, Youtube, Snapchat, Instagram and Pinterest and then list goes on and on. These social media networking platforms have been launching and evolving wildly. Companies (B2B and B2C) should always suitably evaluate and strategize before creating social profiles.
  • Clicks but no conversions – It is very much possible that after doing everything right, you still don’t get any conversions. Social marketing is a long term effort yet short term goals help you analyze things better.
  • Social media measurement – According to Adobe’s research, 52% of marketers pointed out that complexity in measuring ROI is the major reason of frustration in social media marketing. Marketers are stalled by questions such as:
    • How to measure effectiveness of a social media marketing campaign?
    • Which metrics should be used to monitor campaign?
    • How to calculate used metrics and interpret numbers?

If you are facing any of these social media marketing challenges and need help then call us at +1 (408) 799 4081.

Download Whitepaper
Recent Blogs
  • Top Benefits of Marketing Automation Services

    Marketing automation services refers to adopting different tools and technologies that streamline marketing efforts, increase efficiency, and track the results with advanced reporting capabilities.   Marketing automation tools are designed to automate marketing strategies such as email marketing, paid campaigns, social media campaigns, and content marketing. It makes the process more efficient, eliminates human intervention,

    August 9, 2023
  • All You Need to Know About Appointment Setting Services

    What is appointment setting?   Appointment Setting is integral to the business development process for every company. It connects the business with its clients by scheduling meetings between the sales personnel and prospects to convert them into customers. Appointment setting lead generation involves creating a prospect list and verified databases, starting a dialog with prospects,

    July 27, 2023
  • The Ultimate Cheat Sheet to the Lead Nurturing Process in 2023

    What is Lead Nurturing?   Lead Nurturing is a step-by-step process that builds and strengthens relationships by engaging content with prospects and eventually persuading them to buy from the business. The business provides the prospects with appropriate information based on the stage in their customer journey and attracts them to associate with the brand. The

    July 11, 2023
  • What is White Paper Syndication? How Does it Help Generate Leads?

    White Paper Syndication is an inseparable part of a B2B Lead Generation Strategy. It refers to publishing or distributing White Papers on different platforms, including third-party websites. The idea behind White Paper syndication is to reach out to a broader audience via mediums that have a greater reach.  Businesses can maximize their reach by syndicating

    June 15, 2023
  • Top Reasons to Outsource Customer Support Services

    Customer support services refer to the assistance businesses provide their customers and prospects during the different stages of the customer journey. The services enable enterprises to address customers’ issues promptly and deliver an enhanced customer experience. Customers and prospective buyers have different questions. They might need information about a product or want to know about

    June 8, 2023

How can we help you?

We love questions and feedback – and we’re always happy to help! Please click below to contact us.