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  • All You Need to Know About an Integrated Customer Support Services Strategy

    Customer demands are evolving rapidly. Businesses need new technologies and better strategies to keep pace with them. Emerging technologies like AI help automate customer support and make it super-efficient, enabling business to offer better customer experiences (CX). The market is highly competitive, and companies must adapt quickly to changing trends and deliver fantastic customer experiences.

    May 16, 2023
  • All You Need to Know About Appointment Setting Services

    What is appointment setting?   Appointment Setting is integral to the business development process for every company. It connects the business with its clients by scheduling meetings between the sales personnel and prospects to convert them into customers. Appointment setting lead generation involves creating a prospect list and verified databases, starting a dialog with prospects,

    May 9, 2023
  • What is Lead Scoring in Lead Generation?

    Lead generation is a process that involves various steps. Lead scoring is one of the approaches B2B marketers use to generate leads. It is an inherent part of the lead generation process and helps businesses increase conversions. Enterprises are adopting the lead-scoring strategy to make their lead-generation process more efficient and result-oriented. According to Marketing Sherpa,

    May 4, 2023
  • Account-Based Marketing Tactics, Examples & Strategy

    Account-Based Marketing Tactics, Examples & Strategy   Account-based marketing (ABM) is a popular marketing strategy in which a business focuses on a set of target accounts within a particular market. ABM helps companies to adopt a laser-targeted approach and unify the marketing and sales processes. Businesses can make more profits by targeting high-value clients and

    April 24, 2023
  • Top Benefits of Email Marketing

    Email Marketing helps to engage prospects and convert leads into customers. It’s a popular form of digital marketing that enables businesses promote products and services to their target audience. It helps in lead generation, creates brand awareness, and increases sales. According to Statista 2021, email marketing’s revenue is estimated to reach approximately 11 billion by the

    April 19, 2023

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