White Paper, an educational resource is considered one of the most efficient B2B lead generation tools and can have a powerful influence on the ROI of your marketing strategy. Yet, many white papers fail to perform to expectations. They often turn into a list development exercise where contact information is gathered from prospects, but prospects retain little from the interaction and more often than not have no recollection of the white paper on follow up inside sales calls. A good white paper helps to:
- Inform and engage prospects and builds brands
- Fill your sales pipeline with warm qualified leads
- Improves traffic to your website
- Capture intent data (digital footprints)
- Convert interest into sales action
Still if you are wondering whether your whitepaper marketing strategy is right on track then here are some of the Dos and Don’ts of White Paper Syndication that your marketing team can follow:
Dos of White Paper Syndication
Clear call to action
Always create white paper with a clear call-to-action. Give your audience a clear route to follow and reach you. Put your company’s contact information on every whitepaper page as a part of the standard header or footer format. Don’t assume they will scan to the first or last page to contact you.
Registration form – Minimum question
More questions you ask on your registration form, fewer the downloads you are likely to get.
Proper SEO
Creating good white paper is, unluckily, just half the work. With search engines giving so much importance to quality, you need to make sure that the content is not only engaging and relevant but also visible on search rankings.
Right selection of syndication sites
Figure out all the possible good sites and channels (Free and paid) for promoting your whitepaper. Some of the major free sites includes LinkedIn, Hubpages, Scribd, Facebook, Twitter, and YouTube. Try using pre-populated forms. Avoid sites that makes compulsory registration for prospects to download the white paper. Select the websites based on your budget structure. Also you can work with bloggers and reporters to get a good coverage.
Repurposing White Paper
You can readily repurpose your whitepaper by converting it into a podcast. You can also create some powerful graphical presentations and info-graphics.
Tele-Syndication model
It’s very important to consider tele-syndication model. Phone is an excellent channel to reach your target prospect and ask open-ended questions. Tele-syndication leads are more likely to be converted than any regular online leads.
Don’t of White Paper Syndication
Too technical writing
It’s very likely for technical writers to go overboard and write a too technical whitepaper. It’s imperative to consider that these papers will not only be read by technical prospects but also management.
Risking brand dilatation
Don’t confuse brand awareness with “advertising.” Strictly avoid scattering of your white paper carelessly, risking brand dilution or crossing the spam boundary.
Spending too much
Make sure you are not paying way too much for content syndication and campaigns. White paper writing is itself is a costly affair. So, wisely choose the paid syndication options and syndication partners.
Choosing wrong tele-syndication partners
There are many tele-syndication companies generating fake whitepaper leads. Be aware of the malpractices and ask for original lead call recordings.
Request a quote or Call +1 (408) 799 4081 to know more about our Content Syndication offerings.
Download Whitepaper
Recent Blogs
-
Top Benefits of Marketing Automation Services
Marketing automation services refers to adopting different tools and technologies that streamline marketing efforts, increase efficiency, and track the results with advanced reporting capabilities. Marketing automation tools are designed to automate marketing strategies such as email marketing, paid campaigns, social media campaigns, and content marketing. It makes the process more efficient, eliminates human intervention,
August 9, 2023 -
All You Need to Know About Appointment Setting Services
What is appointment setting? Appointment Setting is integral to the business development process for every company. It connects the business with its clients by scheduling meetings between the sales personnel and prospects to convert them into customers. Appointment setting lead generation involves creating a prospect list and verified databases, starting a dialog with prospects,
July 27, 2023 -
The Ultimate Cheat Sheet to the Lead Nurturing Process in 2023
What is Lead Nurturing? Lead Nurturing is a step-by-step process that builds and strengthens relationships by engaging content with prospects and eventually persuading them to buy from the business. The business provides the prospects with appropriate information based on the stage in their customer journey and attracts them to associate with the brand. The
July 11, 2023 -
What is White Paper Syndication? How Does it Help Generate Leads?
White Paper Syndication is an inseparable part of a B2B Lead Generation Strategy. It refers to publishing or distributing White Papers on different platforms, including third-party websites. The idea behind White Paper syndication is to reach out to a broader audience via mediums that have a greater reach. Businesses can maximize their reach by syndicating
June 15, 2023 -
Top Reasons to Outsource Customer Support Services
Customer support services refer to the assistance businesses provide their customers and prospects during the different stages of the customer journey. The services enable enterprises to address customers’ issues promptly and deliver an enhanced customer experience. Customers and prospective buyers have different questions. They might need information about a product or want to know about
June 8, 2023
How can we help you?
We love questions and feedback – and we’re always happy to help! Please click below to contact us.