White Paper Syndication – Dos and Don’ts

White Paper Syndication – Dos and Don’ts

White Paper, an educational resource is considered one of the most efficient B2B lead generation tools and can have a powerful influence on the ROI of your marketing strategy. Yet, many white papers fail to perform to expectations. They often turn into a list development exercise where contact information is gathered from prospects, but prospects retain little from the interaction and more often than not have no recollection of the white paper on follow up inside sales calls. A good white paper helps to:

  • Inform and engage prospects and builds brands
  • Fill your sales pipeline with warm qualified leads
  • Improves traffic to your website
  • Capture intent data (digital footprints)
  • Convert interest into sales action

Still if you are wondering whether your whitepaper marketing strategy is right on track then here are some of the Dos and Don’ts of White Paper Syndication that your marketing team can follow:

Dos of White Paper Syndication
Clear call to action

Always create white paper with a clear call-to-action.  Give your audience a clear route to follow and reach you. Put your company’s contact information on every whitepaper page as a part of the standard header or footer format. Don’t assume they will scan to the first or last page to contact you.

Registration form – Minimum question

More questions you ask on your registration form, fewer the downloads you are likely to get.

Proper SEO

Creating good white paper is, unluckily, just half the work. With search engines giving so much importance to quality, you need to make sure that the content is not only engaging and relevant but also visible on search rankings. 

Right selection of syndication sites

Figure out all the possible good sites and channels (Free and paid) for promoting your whitepaper. Some of the major free sites includes LinkedIn, Hubpages, Scribd, Facebook, Twitter, and YouTube. Try using pre-populated forms. Avoid sites that makes compulsory registration for prospects to download the white paper. Select the websites based on your budget structure. Also you can work with bloggers and reporters to get a good coverage.

Repurposing White Paper

You can readily repurpose your whitepaper by converting it into a podcast. You can also create some powerful graphical presentations and info-graphics.

Tele-Syndication model

It’s very important to consider tele-syndication model. Phone is an excellent channel to reach your target prospect and ask open-ended questions. Tele-syndication leads are more likely to be converted than any regular online leads.

Don’t of White Paper Syndication

Too technical writing

It’s very likely for technical writers to go overboard and write a too technical whitepaper. It’s imperative to consider that these papers will not only be read by technical prospects but also management.

Risking brand dilatation

Don’t confuse brand awareness with “advertising.” Strictly avoid scattering of your white paper carelessly, risking brand dilution or crossing the spam boundary.

Spending too much

Make sure you are not paying way too much for content syndication and campaigns. White paper writing is itself is a costly affair. So, wisely choose the paid syndication options and syndication partners.  

Choosing wrong tele-syndication partners

There are many tele-syndication companies generating fake whitepaper leads. Be aware of the malpractices and ask for original lead call recordings.

Request a quote or Call +1 (408) 799 4081 to know more about our Content Syndication offerings.

Download Whitepaper
Recent Blogs
  • Five Ways to Generate More Sales Leads for Your Business

    Many successful companies depend on growing their customer base to generate profits in today’s competitive world. One practical way to accomplish this goal is to make sure that they receive a regular stream of sales leads. For B2B sales and marketing teams, one of their most important tasks is to be able to generate high-quality

    November 1, 2022
  • How Back Office Support Services Can Help Your Business Transform

    Outsourcing back-office support services have become a reliable and trustworthy support for various industries across the globe. Every industry needs strong backup support to achieve better management and smooth functionalities with complete control over the process. It also helps in cutting down the undue mental pressure on clerical staff. However, many companies overlook the need

    August 26, 2022
  • Everything You Need to Know About B2B SaaS Lead Generation

    Leads are the fuel of growth for any business-to-business company. It’s a pretty handy analogy because like cars, no matter how expensive it is, without fuel it’s going anywhere. Once topped up, the most efficient B2B companies will go further on less, and the ones with the best engines will get to their destinations faster.

    August 12, 2022
  • What Services Do You Want to Outsource to a B2B Marketing Agency?

    In the B2B world, the advantage of outsourcing specific responsibilities and tasks are not an optimization tactic – they are a necessity. Outsourcing is the perfect way to help your business as it progresses through its various growth stages. In fact, may companies outsource some of the work they do. In order to achieve a

    July 26, 2022
  • How to Use Hyper-Personalization in B2B Lead Generation

    With a myriad of B2B lead generation services, strategies, and tactics available on the internet, many B2B marketers are having a hard time finding the right solution for their lead generation problems. According to a recent study conducted by Authority Website Income, 53% of B2B marketers spend over half of their entire marketing budget on

    July 19, 2022

How can we help you?

We love questions and feedback – and we’re always happy to help! Please click below to contact us.