2017
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Aligning Marketing with Sales
- August 2, 2017
- Posted by: Markable Solutions
- Category: Blogs
No CommentsMarketing and sales pivot around a shared centric point: Customers.
Marketing teams generally focus on developing leads through brand awareness while sales teams focus on lead conversion into sales. In short, marketing brings leads and diverts it to sales for closure. -
Busting the Myths of B2B Lead Nurturing
- June 15, 2017
- Posted by: Markable Solutions
- Category: Blogs
Lead nurturing works and every company has a unique approach towards it. However, there are several myths associated with lead management and nurturing that you need to put behind you. Let’s take a look at six such B2B lead nurturing myths and expose them using statistical proofs.
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SEO (Search Engine Optimization) and Content Syndication
- June 8, 2017
- Posted by: Markable Solutions
- Category: Blogs
Content Syndication helps you acquire links as well as gain search engine visibility without having to write an entirely new article. It not only saves time, it also helps you establish strong enduring relationships with various websites.
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Content Syndication Multiplies Marketing Production
- March 14, 2017
- Posted by: Markable Solutions
- Category: Blogs
Content syndication multiplies marketing production by re-purposing or distributing an already-published piece of content on various other third party websites.
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Call Center Psychology – Theories to Improve Customer Service
- March 10, 2017
- Posted by: Markable Solutions
- Category: Blogs
Call Center work can be very difficult and keeping agents motivated and empowered is an uphill battle, but positive call center psychology can help build an environment that nurtures agents and benefits customers. Try these five theories to improve your call center psychology.
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Choosing a call center – What to Look for
- March 10, 2017
- Posted by: Markable Solutions
- Category: Blogs
Choosing a call center can be difficult for any business owner, but if you’ve never used one before, then you may not even know where to begin. On the surface, all customer service centers may appear the same, and any of your options will meet a bare minimum standard of speaking English and answering the phone.
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Prospect List Development: What’s Wrong with my Prospect List?
- February 17, 2017
- Posted by: Markable Solutions
- Category: Blogs
Last week I was trying to teach my granddaughter how to garden. In just half an hour, I realized that a child’s perception of gardening is a bit different from adults. It is mostly about watering and playing with mud. I asked her what she wanted to plant and she said “magic beanstalk.”
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Marketing Automation Bids Bid Management Farewell
- February 13, 2017
- Posted by: Markable Solutions
- Category: Blogs
“Marketing Automation” had not quite reached dictionaries 10 years ago. It’s possible bid management did. For a long time, online marketing strategies revolved around the idea of the sales funnel, or the typical path that people take when moving from prospects to paying customers.
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Content Is King … Still True?
- January 28, 2017
- Posted by: Markable Solutions
- Category: Blogs
We’ve all heard the phrase “content is king” … but is it? To stand out in this age of information overload, a company has to differentiate itself continually. To keep reinventing itself. The best way to do this is to feed the SEO machine with new content constantly.
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Women Leaders – 10 Winning Traits
- January 20, 2017
- Posted by: Markable Solutions
- Category: Blogs
It probably comes from being expected to perform multiple roles at home but women leaders can attend to numerous fronts with ease. “Women are master multitaskers,” says Alisha Malik, VP, Digital, Metro Shoes Ltd. Multitaskers can better handle multiple projects, multiple teams, etc.
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