A large number of B2B marketers outsource telemarketing services. Nothing beats the good one-on-one conversation, and capturing the nuances in a live discussion with that provides real-time feedback visibility into the a prospect’s mindset. Let’s discuss how, as a business in the B2B landscape, you can leverage telemarketing services to generate high-quality leads for your business. Outsource telemarketing […]
Imagine the relief of finding the right B2B vendor, a strategic partner who understands your business needs and delivers within your budget and timeline. Sounds like a dream? You can make it a reality by relying on an experienced B2B marketing vendor who’ll ensure your business continuity and growth and support expansion goals. Such B2B marketing consultants help […]
Account-based marketing (ABM) is a targeted approach to B2B marketing focusing on identifying and engaging high-value accounts. Technology is crucial in making ABM services result-oriented and ensuring that this lead generation strategy produces high-quality leads that convert into customers. Businesses must select the right technology to improve their account-based marketing framework and derive a high ROI. Why do you need technology for […]
B2B marketing has been revolutionized, and how! Artificial Intelligence has given a makeover to the B2B landscape, paving the way for a highly successful lead generation process. Technology has given direction to companies in generating high-quality leads and, along the way, helped with demand generation. The road to lead generation strategy is no longer bumpy; it’s a smooth journey […]
Marketing and Sales are two strong pillars of your business that work closely for revenue generation. In the past, marketers did not emphasize unifying them, and therefore, they worked in siloes. The teams worked in parallel to achieve the common goal of businesses: lead generation and acquiring new business. However, the irony is that both […]
A significant number of companies invest in content syndication services. The Content Marketing Institute has revealed a compelling insight: 90% of content marketers rely on social media to distribute their content, and 79% maintain an active blog. If you haven’t considered content syndication, here are three reasons to let you understand the unique power it wields in your lead-generation process. Why […]
Ask reputed B2B marketers about email marketing and they’ll say,” Oh yes, we love email marketing!’. A great tool for nurturing leads, they will way. According to Hubspot, 37% of brands are increasing their email marketing budget! The foundation of a long-term relationship starts with an introduction. An effective email marketing campaign gradually changes the relationship dynamics from […]
Intent Data is not just a tool; it’s your new ally in the world of B2B marketing that can lead you straight to your target audience. By tapping into user behavior, understanding their needs, and providing them with customized solutions, you can accelerate your B2B lead generation journey. This level of customization in your engagement process can […]
Today, B2B lead gen partners adopt an overarching strategy that includes multi-touch campaigns to reach the right target audience and establish meaningful relationships with them. They adopt email marketing, content syndication, and telemarketing to reach prospective buyers. Email marketing is a great tool; it can produce high-quality leads for your business when used correctly. Similarly, content […]
Are you fully harnessing the power of the BANT lead qualification methodology in your lead generation process? Despite its long-standing use, some may question its effectiveness in engaging today’s evolved buyers. However, when used intelligently, BANT can provide invaluable insights into your prospects’ needs and intentions, empowering you to make informed decisions. While some argue that […]